Updated 20th November 2018
How To Create A Web Based Marketing Business
This is article nine in my series of creating a work from home business with e-marketing – internet marketing. In it I am going to cover marketing your website.
You can have the best website in the world folks, but if you have no visitors then you make no money. Below the graphic are a few ways that I have used to get people to my websites. Lots more tips in the graphic.
- Business Cards
- Bulletin Boards
- Online Forums
- Online FREE Classified Ads
- (PPC) Paid Per Click Advertising
- Ads in Newspapers & Magazines
- Paid Ads on websites that maintain a high level of traffic
- Paid Ads on search engines
Okay, now that I have shown you a few ways to advertise lets get you in the right mind set. You need to imagine the thoughts that are going through the mind of your potential customers when they are coming to your site from any of the above techniques. I am going to assume you are building a work at home site such as this one of mine, but you can apply these techniques to any type of online business.
Work From Home Jobs – Work From Home Business
For example: If people are looking for a home based business or a job they can do from home then you will want to take them to your landing page for home based businesses and jobs.
You should have a directory for all of your web pages at the top and sides. This should contain Work At Home such as Online Paid Surveys, Rebate Processing, Data Entry and others. However 85% of your page should be Home Based Business Opportunities or Work From Home Jobs.
You might recall in my last article I said its important to have your best converting home business opportunities, products or services in the hot spots on your site. If you are going to have a newsletter, which is a great way to keep in touch with your customers, you should have that in a hot spot location as well.
You want to take them directly to the specific information they are searching for. The more they have to search around the less likely you are to converting them into a customer. Even worse, the less likely they will bookmark your site so they can come back to it.
My PPC Advertising
Let’s assume you are using (PPC) Pay Per Click advertising. This is where you will pay a search engine, for example, 18 cents to display your Ad to anyone who types in the phrase “work at home”. It’s very important to make the keyword match the landing page.
For my paid per click advertising campaigns I thoroughly research the keywords I want to use. I only choose the very best and relevant ones to what I am promoting. It pays to research folks, and it will save you a lot of money in the long run.
The next step is to ensure the text on your web page Ads reflect the product and / or service that people are going to be looking at. It makes no sense to send someone who is looking for paid surveys to a program that has absolutely nothing to do with paid surveys. Sure you will maybe get one customer in 500, but that will more than likely cost you more than you will make.
Always remember that if a visitor likes your site they will look around on their own. However it builds trust and confidence in your site if they are taken to what they expect to see.
I have one more article to publish in this series but as there is so much to cover that when I have the time I’m going to begin an advanced series I think this series will help clarify and fine-tune your site even further. In the meantime you can always visit my other sites here and here where you are sure to go away with lots of great tips and advice.
Until then I believe this series of articles will be enough for you to get a home business up and running. The rest will be icing on the cake.
Start Your Own Business
Please feel free to read all my articles and drop me a line or two via a comment below or use the Contact Me form on the right side of this page. I always enjoy getting messages about the information within my articles. Your feedback is important to me.
In other articles I have pointed you in the direction of a great program that will get you started with your own home business from scratch. (even if your a complete beginner) I would urge you to join and you can do so via a link within the image below on colors. If you already have a website then take note of them because they have been tried and tested as the optimum for converting visitors into customers.
The program I’m a member of is free to join folks, and you get quite a few freebies as well, so well worth your while.
See you later in my final article of the series and have an awesome day.