Updated 20th November 2018
How To Get More Customers For
Your Home-Based Business
How can I get more customers for my business? – Yes you can get more customers or should I say potential customers, but you have to be wary just how you go about it.
Not long ago, I posted a request for a virtual assistant to take over a couple of things for my website. All I wanted was someone to take care of my shopping cart and auto-responder. This was so I could focus my efforts on other projects such as my advertising for some private clients.
I received close to 20 offers, however, less than a handful made enough of an impact for me to request a one on one interview.
I actually chose not to pursue any of them. It wasn’t because they seemed incompetent or lacking in any way. I’m sure they were competent VA’s with a great deal to offer. The problem was the way they were communicating to me … the potential client.
How Can I Get More Customers To My Business
You can rest assured no matter what business you’re in, you will be competing with thousands of other businesses who are vying for your ideal clients/customers. To get more of them to your business than anyone else you need to separate yourself from the others by avoiding these five deadly mistakes.
- Not understanding the potential customer’s needs, or worse yet, completely ignoring them
My needs were clearly listed – shopping cart and auto-responder administration. One of the offers I received listed typing, transcription, scheduling appointments and making travel arrangements as the services provided.
No mention of providing the technical skills required for the job.
If you’re submitting a quotation to provide a product or service, make sure you understand what the prospect needs, then tell that prospect how you can meet those needs.
If you merely provide a list of what you offer with no reference to what the prospect is looking for, they will think you either;
a) don’t pay heed to what they are searching for
b) just don’t care – and either one of them will put your proposal into the trash
- Not walking your talk
One bid listed web maintenance and design as a service offered, however, the bidder didn’t have a site of their own or offer any references or testimonials for sites they ‘allegedly’ maintained.
If you offer a particular service that can be verified, provide testimonials, references and samples in your original bid so the potential client can corroborate them.
People are busy. If you don’t give them what they want on first contact, they aren’t going to take the time to contact you for more information. There is always going to be five, ten or fifty other proposals that are giving them what they need.
- Vague testimonials
One bid provided a link to a website where I could read testimonials. The testimonials were one and two liners followed by clients’ labels instead of their names, locations, or businesses.
For example, “Linda does good work. – Accountant”, “Linda always has her work to me on time. – Lawyer.”
If your services are worthy of receiving testimonials, there is no reason why the providers shouldn’t approve the use of their details. This should include name, business and town to validate the testimonials as authentic. Adding a photo creates even greater validation.
- Don’t meet requirements, but want the business anyway
One proposal came with a note, “I don’t know how to do what you need, but I’m willing to learn.”
The thought and aspiration may be there and perhaps, they can learn. However if you’re competing with many others who are qualified and can step in and start work right away, your bid will be discarded immediately.
Find out what kinds of services others in your industry are providing that you’re not. Also, find out what kind of demand is being made for those services. If you discover numerous requests being made for a particular skill, consider learning that skill and get yourself into the game.
- Don’t make it all about you
I received two offers that demonstrated no real interest in how they could meet my needs. The first went as follows …
“I love working with coaches! I’ve been running my own business for “x” years. I have a degree in “x”. I worked as a nurse’s assistant for ‘x’ years, then decided to pursue my love of organizing, and I have …” – there was no mention of skills that would meet my needs.
The second was similar …
“Our company would like to offer you a free 1 hour consultation over the phone to give you further information about who we are, what we do, and how we work.” Doesn’t anybody care about the prospect and their needs? (see above graphic)
One of the primary rules of marketing was missed in both.
How Can I Get More Customers For My Business
When people are considering your service or product, they’re looking for help or to fill a need or solve a problem. This is especially so if you have an online store aimed at a particular audience because you are selling or promoting a particular product. The only thing on their mind is “is this what I’m looking for?” Nothing else. Nada. Zip. So make sure your entire focus is on what you can do for them.
If you’re making any one of the above five deadly mistakes, take corrective action right away.
Once you’ve mastered the art of how to communicate with your potential customers/clients and give them what they want, they’ll be beating a path to your door.
There you have it folks and if you are just starting out or thinking about starting a home business then can I suggest you visit this web page and find out all about what this particular online program can and will do to get you up and running.
To your success and have a great day wherever you are in the world, and spare a couple of minutes to leave a comment below with your own thoughts.