How Can I Get More Customers To My Business

Updated 21st September 2019


How To Get More Customers For

Your Home-Based Business


How can I get more customers for my business?  –  Yes you can get more customers or should I say potential customers, but you have to be wary just how you go about it.


Not long ago, I posted a request for a virtual assistant to take over a couple of things for my website.  All I wanted was someone to take care of my shopping cart and auto-responder.  This was so I could focus my efforts on other projects such as my advertising for some private clients.


I received close to 20 offers, however, less than a handful made enough of an impact for me to request a one on one interview.


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I actually chose not to pursue any of them.  It wasn’t because they seemed incompetent or lacking in any way. I’m sure they were competent VA’s with a great deal to offer. The problem was the way they were communicating to me … the potential client.


How Can I Get More Customers To My Business


You can rest assured no matter what business you’re in, you will be competing with thousands of other businesses who are vying for your ideal clients/customers.  To get more of them to your business than anyone else you need to separate yourself from the others by avoiding these five deadly mistakes.


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  1. Not understanding the potential customer’s needs, or worse yet, completely ignoring them


My needs were clearly listed – shopping cart and auto-responder administration. One of the offers I received listed typing, transcription, scheduling appointments and making travel arrangements as the services provided.


No mention of providing the technical skills required for the job.


If you’re submitting a quotation to provide a product or service, make sure you understand what the prospect needs, then tell that prospect how you can meet those needs.


If you merely provide a list of what you offer with no reference to what the prospect is looking for, they will think you either;

a) don’t pay heed to what they are searching for

b) just don’t care – and either one of them will put your proposal into the trash


  1. Not walking your talk


One bid listed web maintenance and design as a service offered, however, the bidder didn’t have a site of their own or offer any references or testimonials for sites they ‘allegedly’ maintained. 


If you offer a particular service that can be verified, provide testimonials, references and samples in your original bid so the potential client can corroborate them.

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People are busy.  If you don’t give them what they want on first contact, they aren’t going to take the time to contact you for more information.  There is always going to be five, ten or fifty other proposals that are giving them what they need.


  1. Vague testimonials


One bid provided a link to a website where I could read testimonials. The testimonials were one and two liners followed by clients’ labels instead of their names, locations, or businesses.


For example, “Linda does good work. – Accountant”, “Linda always has her work to me on time. – Lawyer.”


If your services are worthy of receiving testimonials, there is no reason why the providers shouldn’t approve the use of their details.  This should include name, business and town to validate the testimonials as authentic. Adding a photo creates even greater validation.


  1. Don’t meet requirements, but want the business anyway


One proposal came with a note, “I don’t know how to do what you need, but I’m willing to learn.”


The thought and aspiration may be there and perhaps, they can learn.  However if you’re competing with many others who are qualified and can step in and start work right away, your bid will be discarded immediately.


Find out what kinds of services others in your industry are providing that you’re not. Also, find out what kind of demand is being made for those services. If you discover numerous requests being made for a particular skill, consider learning that skill and get yourself into the game.


  1. Don’t make it all about you


I received two offers that demonstrated no real interest in how they could meet my needs.  The first went as follows …


“I love working with coaches! I’ve been running my own business for “x” years. I have a degree in “x”. I worked as a nurse’s assistant for ‘x’ years, then decided to pursue my love of organizing, and I have …” – there was no mention of skills that would meet my needs.


The second was similar …


“Our company would like to offer you a free 1 hour consultation over the phone to give you further information about who we are, what we do, and how we work.” Doesn’t anybody care about the prospect and their needs?


One of the primary rules of marketing was missed in both.


How Can I Get More Customers For My Business


When people are considering your service or product, they’re looking for help orget more customers to your store to fill a need or solve a problem.  This is especially so if you have an online store aimed at a particular audience because you are selling or promoting a particular product.  The only thing on their mind is “is this what I’m looking for?” Nothing else. Nada. Zip. So make sure your entire focus is on what you can do for them.


If you’re making any one of the above five deadly mistakes, take corrective action right away.


Once you’ve mastered the art of how to communicate with your potential customers/clients and give them what they want, they’ll be beating a path to your door.


There you have it folks and if you are just starting out or thinking about starting a home business then can I suggest you visit this web page and find out all about what this particular online program can and will do to get you up and running.


To your success and have a great day wherever you are in the world, and spare a couple of minutes to leave a comment below with your own thoughts.


Warmest Regards.


Robert Allan

how to work from home


Add a Comment
  1. Very useful information Robert, and it’s amazing how many prospect don’t get it. Their answers demonstrate or at least imply they simply weren’t listening, don’t care, or are all about themselves.

    When you are interviewing for a job, it should ALWAYS be about how to service the potential employers specific needs, not about anything else.

    Good post:)

    1. Hi Kaju
      Yes indeed. My article was written from my own experience both when I wanted to hire someone and also thinking back to some of my own old job interviews.
      Its all about what can you bring to the table.
      Read through the advert, research the company or person and take notes you can use to convince your potential employer that you are the best person for the job.
      Sadly the biggest majority of people don’t do this and are doomed to failure even before they get an interview.
      Thank you for reading my article Kaju and please do have a great day wherever you are in the world.
      Best Regards.
      Robert Allan

  2. The old adage First impression is the best impression is true. People are busy, you have to give them what they want on first contact. This is an important aspect in targeting your customers.

    In simple yet precise manner the dos and don’ts of getting more Customers to Business are brought out in the website

    I liked the route of concentrating on making people’s lives better to make your business jell.

    1. Hello M Anand Kumar

      Thank you for taking the time to leave a comment.

      Hope you went away with a better idea what’s required when you want to get people to visit your site.

      Of course you will only achieve this if their search term matched what you have to offer on your site.

      Once you have cracked this particular nut then the road to success gets a little smoother.

      However as with your comment you should get a pretty good idea if in fact you are giving them what they were looking for and if there are any negative comments then you know you still have some work to do.

      Always without exception you should address this as soon as possible.

      This is simply because people who don’t return to your site are lost sources of revenue.

      So yes indeed first impressions count and this is simply because you only have one chance to make a first impression.

      Make those first impressions count with your own business and you are on the road to success.

      Here’s wishing you that success and please do return when I’m sure you will go away with more tips and advice.

      Have a great and successful day.


      Robert Allan

  3. Getting customers is the lifeline of any business. Online or offline the success of a business comes down to one thing and that is getting the business. Your post is well-detailed and has a ton of good information that will really help your readers. I believe by knowing how to market is key that carries a lot of work when it comes to getting the customers.

    1. Hello Norman.

      Thank you for your return visit.

      Getting customers is certainly important but keep them is equally so.

      You have to convince people to come back again and again and you will only do that if they trust you.

      Trust is the most important quality you must strive to put across to your potential customers when they land on your site.

      If you are giving them the information they seek and or the product or service they are looking for then they will return when you have something else to offer.

      Marketing to the masses is as simple as that Norman and I like to believe I practice what I preach.

      Please do visit again when I will have some more tips and advice to help you with your own online efforts.

      Have a great day.

      Robert Allan

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