Updated 21st January 2019
Creating a Web Based Business – How To Design Website
How to design your own website – You are most likely coming here as a follow up to my seventh article in the series on creating an online business. I hope you have found the other articles informative.
Today in article number eight I am going to cover web page layout and design. It’s important to always be working toward your long-term goal of having a presentable, fast loading website. Studies have shown that people who will open your site will mostly see what I call hot zones.
To understand the hot zone lets draw an imaginary line on your web page from the top left hand corner over to the right and then half way down the page on the left side much like a triangle. There is also a hot spot from left to right along the very bottom of the page. Most of your visitors are going to see these areas only.
How To Design Website
These advanced techniques are things that I learned only after a year of website design so it should give you a head start on your business. You may be thinking okay why have the rest of the page if visitors are only going to look at the hot spots? Well a large percentage will look there and that will be where you want most of your best converting offers, but others will spend time looking through your whole site. The goal is to increase the time they stay on your site, which increases chances for a conversion into a sale.
The placement of offers on your site will be somewhat dynamic in that you can monitor and move around the opportunities that you find converting well. If you see one program located at the bottom of your page converting at 20% versus another at 1% that is located at a hot spots. Change them! It’s that simple give the top converting programs the most exposure. Promoting special offers and promo’s with sales with discounts will always draw visitors to them.
A hosting company will more than likely give you a website template, especially if you have followed what I did throughout this series. If you did than you are on the right track to keeping your site looking organized and presentable. This means making sure things are lined up properly, spelling and grammar are correct and use friendly colors.
How To Design Websites With
Visitors In Mind
In the next example I’m going to use my web site as a reference so that you get an idea of what I’m talking about. You can then incorporate your products and services in the same manner. The point is you need to keep similar programs on the same web page.
For example you will find by going to my sites that I have a Work at Home, Online Paid Surveys, Moms Jobs, Top10, and Home Based Business pages. Why do I do that? Well if someone is looking for a home based business they don’t want to have to sift through work at home or survey programs to find out what they are looking for. The more they have to look the lower your chances of converting them into a customer will be. They as I would, under the same circumstances, will get frustrated and move on.
If on the other hand someone is looking for Online Paid Surveys and you send them to a landing page that has all of your survey opportunities nicely organized on one page then they will be more likely to either take action then or bookmark your site so they can come back later. We have all found sites that we really liked the way they were designed and bookmarked them for later use.
The best way to ensure your website is the one people choose is to get your SEO right and this means using the right keywords. These are words or phrases that you hope people will be typing into their browsers and so be taken to your site or find you high up in the SERPs (search engine Results Pages). Your e-commerce site should be responsive and dynamic to get your website the most views. The more people view your site, the better your chances of making sales. Always keep your hoped for visitors in mind – make sense? Of course it does!
Okay in summary, you will put your best programs in the hot spots. The rest of the programs will be nicely organized throughout your site and you will have multiple landing pages. Make sense? I hope so, because if you do it the right way up front you will save yourself more time and make more money.
Well I think we have covered enough for this part.
On How To Create Your Own Website For Free
Clicking on the image below will take you to a web page that has a lot to offer the Newbie work at home enthusiast on how to create your own website for free. Worth having a browse if only to learn how to design website for free as well.
Onwards and Upwards to your success folks and if you can spare a couple of minutes then please leave a comment below. I will reply as I always do to whoever takes the time to do so.
I like to know I am giving pertinent information to my readers.
Have a great day wherever you are in the world and see you in article nine.