Updated 20th November 2018
Making Money From A Website
How to make money online with ppc advertising – You are most likely coming here as a follow up to my other two articles here and here on creating an online business. Today in article three I am going to cover some additional advanced tips to enhance your website and therefore lead to more profits.
Now that you have your Ads running nicely, you will need to monitor visitors that land on your website. A few important factors to keep in mind are as follows:
- How long does a visitor stay on your site?
- What percentages of your visitors browse your site?
- What conversions are you getting from each landing page?
- Unique visitors versus repeat visitors
I want you to repeat the cycle. Its very important.
Keyword Tools – Google Keyword Planner
You want your keywords to bring visitors to the specific landing page that highlights what they are looking for. I have said it before, and I will say it again. Put yourself in their shoes. Good keywords are an essential part of your overall Website SEO (Search Engine Optimization). You could even use a keyword tool such as Google Keyword Planner to research best keywords and keyword phrases. Longtail Keywords have proven to be the very best for generating visitors to your site.
Imagine what you would be looking for if you typed a particular keyword into a search engine such as Google. Give them that keyword. If they want to look around after that, wonderful, but your goal is to get them to what they want quickly. No one wants to have to look around to find what they want.
Think about it. If we see an Ad, we want to get to the information pertaining to what was in the Ad when we clicked on it. Make Sense?
Keywords For Relevant Traffic
I would suggest monitoring your keywords on a regular basis ensuring that the traffic being brought to your site is relevant. You may need to use some negative keywords to minimize (PPC) Paid Per Click advertising cost.
For example if you have a keyword such as – work at home, you could get traffic from someone typing in assembly work at home. You can simply put assembly in as a negative keyword and that would prevent them from being directed to your site and you being charged for the click. You can easily see the fine-tuning process you need to do and continue to do on a regular basis.
On a regular basis you will need to fine-tune the following areas:
- Keywords, adding, removing and using negative keywords
- Paid Per Click, monitor and keep bids to a minimum
- Conversion rate on campaign Ads
- Move best converting programs to hot spots
- Ensure you have a newsletter so you can keep track of your visitors
Over the years I have found many online tools that make this process easier. When I first started being involved with PPC Campaigns I spent a lot of time doing this on a regular basis, but I can assure you it was time well spent.
Make Money From Home
I hope you have enjoyed my article series so far. There is so much valuable information that is to be learned when you start on your journey to make money from home with your own home business. I still learn daily when working with my sites. However having my own home business and working to my own schedule, I can tell you it’s worth it.
My time spent working has decreased, my income has increased and I enjoy life much more. This could be you as well. Just remember it will take time and effort to build a successful online business. I’m here to help you along the way to achieving the lifestyle you deserve.
Please feel free to read those other two articles or any of the other ones on my other two sites here and here. If you have the time then please also leave a comment below. I will reply as I do to all who take the time to do this. Feedback on my articles and websites is important to me. I like to know that I am giving the best possible tips and advice.
Onwards and Upwards to your future success folks and I’m with you all the way.
Create A Business From A Website
I have left a link in the image below in case you are looking for free home business training and lessons. These will get you started on creating a home business website. Just click on the link and you are taken to a web page of a community of like-minded people who wanted to and are now creating their own home based business.I have been a member since 2014 and look where I am today, encouraging people like yourself to be your own boss with your own business and where you call the shots.
By the way when you join as a free member you will get two free websites to get you up and running, so well worth your while to take a look.
Best wishes and regards, and on to article four soon.