How To Make Money Online – PPC Advertising

Updated 21st September 2019

Making Money From A Website


How to make money online with ppc advertising – You are most likely coming here as a follow up to my other two articles here and here  on creating an online business. Today in article three I am going to cover some additional advanced tips to enhance your website and therefore lead to more profits.


Now that you have your Ads running nicely, you will need to monitor visitors that land on your website. A few important factors to keep in mind are as follows:


  • How long does a visitor stay on your site?
  • What percentages of your visitors browse your site?
  • What conversions are you getting from each landing page?
  • Unique visitors versus repeat visitors


I want you to repeat the cycle.  Its very important.


Keyword Tools – Google Keyword Planner


You want your keywords to bring visitors to the search keywordsspecific landing page that highlights what they are looking for. I have said it before, and I will say it again. Put yourself in their shoes.  Good keywords are an essential part of your overall Website SEO (Search Engine Optimization).  You could even use a keyword tool such as Google Keyword Planner to research best keywords and keyword phrases. Longtail Keywords have proven to be the very best for generating visitors to your site.


Imagine what you would be looking for if you typed a particular keyword into a search engine such as Google.  Give them that keyword. If they want to look around after that, wonderful, but your goal is to get them to what they want quickly. No one wants to have to look around to find what they want. 


Think about it.  If we see an Ad, we want to get to the information pertaining to what was in the Ad when we clicked on it.  Make Sense?


Keywords For Relevant Traffic


I would suggest monitoring your keywords on a regular basis ensuring that the traffic being brought to your site is relevant. You may need to use some negative keywords to minimize (PPC) Paid Per Click advertising cost.

keyword tool suggestion

For example if you have a keyword such as – work at home, you could get traffic from someone typing in assembly work at home. You can simply put assembly in as a negative keyword and that would prevent them from being directed to your site and you being charged for the click. You can easily see the fine-tuning process you need to do and continue to do on a regular basis.


On a regular basis you will need to fine-tune the following areas:


  • Keywords, adding, removing and using negative keywords
  • Paid Per Click, monitor and keep bids to a minimum
  • Conversion rate on campaign Ads
  • Move best converting programs to hot spots
  • Ensure you have a newsletter so you can keep track of your visitors


Over the years I have found many online tools that make this process easier. When I first started being involved with PPC Campaigns I spent a lot of time doing this on a regular basis, but I can assure you it was time well spent.


Make Money From Home


I hope you have enjoyed my article series so far.  There is so much valuable information that is to be learned when you start on your journey to make money from home with your own home business. I still learn daily when working with my sites.  However having my own home business and working to my own schedule, I can tell you it’s worth it.


making money on website

My time spent working has decreased, my income has increased and I enjoy life much more. This could be you as well. Just remember it will take time and effort to build a successful online business.  I’m here to help you along the way to achieving the lifestyle you deserve.


Please feel free to read those other two articles or any of the other ones on my other two sites here and here.  If you have the time then please also leave a comment below.  I will reply as I do to all who take the time to do this.  Feedback on my articles and websites is important to me.  I like to know that I am giving the best possible tips and advice.


Onwards and Upwards to your future success folks and I’m with you all the way.


Create A Business From A Website


I have left a link in the image below in case you are looking for free home business training and lessons.  These will get you started on creating a home business website.  Just click on the link and you are taken to a web page of a community of like-minded people who wanted to and are now creating their own home based business.making money from a websiteI have been a member since 2014 and look where I am today, encouraging people like yourself to be your own boss with your own business and where you call the shots.


By the way when you join as a free member you will get two free websites to get you up and running, so well worth your while to take a look.


Best wishes and regards, and on to article four soon.


Robert Allan



Add a Comment
  1. PPC advertising is one of the best source to earn money for any business.
    For making money online there are many websites that helps to do that. clicktopay, clicksense etc.

    1. Hello Anshul Sharma and thank you for taking the time to visit my website.
      Thank you also for reading this particular article and commenting on it.
      Yes I agree that with PPC you can make a lot of money very quickly.
      But if you are new to this way of marketing you can also lose your money just as quickly.
      If you use the right keywords that you can find with Google’s Keyword Planner you do stand a pretty good chance of being successful.
      Yes Clicktopay and Clicksense are good enough websites to try this method of internet marketing from home and I notice your site is an Indian one that mostly caters for the Indian entrepreneurs.
      With Google or Bing however you can go global with your marketing campaigns.
      Why don’t you try it?
      I’m sure you would have more success and of course that means you would make more money.
      To your online success with whatever way you choose to use PPC and please do come and visit again.
      Warmest Regards.
      Robert Allan

  2. Hello Robert,
    Thanks for the very informative description of using keywords to help direct traffic to a website. I am new to this myself and found your article very helpful. As you said, it is a constant state of fine-tuning and improvement. You mention using a newsletter. Is this how you go about building an email list in affiliate marketing?

    1. Hello Greg Cook and thank you for reading my article and of course for leaving your comment on it.

      Yes, and although their are differing opinions on Keywords and their usefulness in my opinion and a lot of the top marketers of the day if you do not have good Keywords then you will struggle to get people to visit your website.

      This is where good Keyword Tools such as Google Keyword Planner come into their own.  This is especially so when you want to run PPC Campaigns.

      You have your keyword and you follow the steps I have outlined in this article and my previous ones.  Eventually through testing you will find the keywords that convert.

      Yes I use a Newsletter to keep people informed of new products or a service i am thinking of providing.

      I believe its the best way as long as you publish your Newsletter on a regular basis such as once a month.

      Once people become to trust you and your opinions they will look forward to hearing what you have to say.

      There are many ways to build an email list but if you want to follow in my footsteps and have your own Newsletter then you should read this web page.

      You are sure to pick up lots of good tips and advice.

      Here is the link  –  The title says it all  –  Create A Brilliant Newsletter.

      Please visit again for the next article in this series.

      I can assure you, you will go away with good tips and advice from those as well.

      Have a great Sunday and be successful.


      Robert Allan

  3. This was a very interesting article and definitely taught me quite a bit about how money is made online. It also gave me some great actionable tips to help start the progress of making money on the internet.

    The internet has come so far in the past few years and I only see it getting bigger and bigger so I think articles like this one are of great help to many people.

    Thanks for posting.

    1. Hello Jacob and thank you for your comment.

      As I said in the article I do like to believe I am giving good tips and advice in the articles on my websites.

      Its good to know from your comment I am and you took away some of those that will aid you in your own online endevors.

      Yes its also true that the internet is getting bigger.

      This is simply because it is ever evolving and the help and assistance you can access is ever increasing.

      I have another three, perhaps four other articles in the pipeline so make sure you return.

      Meanwhile have a great weekend and much success.

      Warmest regards.

      Robert Allan

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