Updated 20th November 2018
How To Creating A Web Based Business – Increasing Conversions
How to online with PPC Ads Campaigns – You are most likely coming here as a follow up to my first article on creating an online business you can run from home. In this – Article 2 – I am going to cover some Advanced tips on comparing Ads so that they can help you get a better conversion rate and therefore increase the profitability of your home business.
Lets assume for sake of argument that your site is created, published and you are running PPC Ads. I recommend running these all the time, but especially in the beginning to get your site converting well. In fact when I signed up they gave me Advertising credits, which really helped out.
Ads That Make You Look Twice
This is very important! If you are running Ads and you are not getting clicks then it means your Ads are not standing out in the crowd. Believe me there are plenty of people on the Internet and you should be getting clicks. You want think about the products and services you are offering on your site when writing your Ads. You want people to look at them and come back to them for another look.
Put your thinking cap on – What type of Ads would interest you if you were looking for these items? What would make you look twice?
PPC Ads That Convert
Okay, when writing your Ads I want you to write two Ads for each campaign. What does this mean? It means for each Ad type you are going to be running two similar Ads with the same keywords.
On most search engines such as Google you can create a PPC Ad campaign, which then has your Ads in it. You simply create your first Ad inside the campaign. You just need to add your keywords and you are finished with Ad number 1.
Now, I want you to go back into the Ad campaign and create another and slightly different Ad. It will automatically use the same keywords. In Google, you will need to then go back to the campaign level, click on the Ads and then click on optimize Ads button. Select No and Submit. What will happen then is each of your two Ads will run, each showing (50) fifty percent of the time.
After some time has passed you will be able to tell by the conversion rate, which one is performing best. Simply modify the worst one with some new text and check it again after receiving more hits. You are always improving on your Ads therefore your conversion rates only get better. You will need to let them run so that you get at least 50 – 100 clicks before changing.
Landing Pages That Sell Products
After getting someone to click on your Ad, you want to take them to the specific landing page that offers exactly what they are looking for. Always remember the steps we talked about from beginning to end. It’s very important to tie them all together nicely. A potential customer wants to click on an Ad they think will take care of their needs and go to the landing page where the product or service that the Ad referred to. Remember, be specific!
Please feel free to read both this article and my other one. You can also leave a comment below if you have any questions. I will reply to all because I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.
Okay, I think I have given you enough information to be going on with. See you in Article 3.
Best Regards and onwards to your success.