What Is Pay Per Click About – Benefits Of PPC Campaigns

Updated 21st September 2019

Benefits of PPC Advertising


What is pay per click about  –  Pay-Per-Click advertising is intimidating for some. This is due in no small part to the fact that they do not completely understand what PPC is.  They fail to view and understand the great benefits about using something like this for a home business.


Pay for click is a great way to grow a business online and improve the earnings of your home business enterprise. PPC is simple, once you get an understanding about how it works. If you are new to the scene and you are trying to figure out the ins and outs of working with a home business online, you need to do a lot of research.


what about pay per clickTo begin with you might want to work with an experienced marketer who is willing to show you the ropes.  They could also guide you through the process of setting up a successful website.  With a good website you can then turn your basic ideas into ways that will generate you an income from the internet. If you cannot find someone to help then at the very least, you should do a lot of research if you are to find success in the online marketing arena.


What Is Pay Per Click Advertising About


PAY-PER-CLICK is an advertising method that allows you to put your advertisements in text on a search engine page. Think of one of the popular search engines such as Google or Yahoo and what you see when you type in a search term.


Several results appear on screen, both in the middle of the display and off to the right side. Some are subsidized results, meaning you are paying for them to be there and others happen naturally based on how well you have built your site.  These are what’s termed as organic.  PPC adverts usually appear on this natural list, and you just pay when people choose your one. 


Why does it work?  See the graphic below –


what are benefits of ppc advertising

Applying PPC allows you to target a particular geographical area and demographic. If you find that customers are considering your product more from a different section of the world, PPC allows you to give most attention to that country or region.


You do not need to set up a shop in a certain country to obtain results. You simply select a given country as your focus and the people you want driven to your internet website. In the event you think your product or service is better best suited for a particular region on the planet, this is going to save you money because you can arrange to give your attention to one particular place.


Cost Effective Advertising For Fast Results


PAY PER CLICK also gives you control over the price tag for your campaign. You decide what you need to pay for every single visitor that uses the link. This permits you to outbid those who might want to use similar search end results and get more attention and more site visitors than you. However, if you wish to keep costs reasonable, you can avoid the expensive conditions and stick with the amount you want to pay.


The best part about PPC is that you get fast results. Visitors come to your site and you have very little to be anxious about in regard to building an optimized website to get higher rank in the SERPs (Search Engine Results Pages). It can take several weeks or longer to build a website that is able to produce the same fast results as PPC. When you set up your PPC campaign, you are going see visitors numbers to your website increase.


Build A Website


To give you a head start on how to build a website free that you will have total control over, I’m going to point you in the direction of an online platform and community that I have been a member of since 2014.  With some training you will learn how to build a business website for a home business.


The name of this platform is Wealthy Affiliate and they will give you two websites, Hosting, Domain Names, Maintenance, access to a Keyword Tool, Live Chat and Private Messaging and all for nothing. 


Of course the platform is a business and offers an upgrade but you can stay as a free member for as long as you want to.  A pretty good deal all-round so go take a look at this web page.


how build a website

The menu at the top of the page will give you access to all the information you will need on how to make money online for a – Part time or full time income. Some extra cash. Maybe even to supplement your pension or a brand new career.  Whether this is for you or not is entirely your decision.


I wish you every success in your future enterprise if you do decide you want to be a business owner and run that business from home.


Ok folks this was article 4, look out for article five coming soon.  You might want to read one, two and three for a refresher while you’re waiting.


photo of post author - robert allan



Best Regards.

Robert Allan

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Add a Comment
  1. Thanks for this article as I am very interested in pay per click. I like how even though you have to pay for traffic, you get Istant highly targeted traffic to your website.

    Do you have any suggestions on some of the best places to get ppc?

    I have heard of facebool and google. Are these the only 2 we should focus on ?

    1. Hi Michael and thank you for reading my article on PPC and how to go about maximizing your campaigns to actually make money instead of losing it.

      Believe me its very easy to lose if you don’t understand the processes involved.

      For people new to internet marketing PPC is the best way to generate money quickly as long as the campaign is targeting a particular audience.

      I mean make it really tight and find the very best keywords.

      Google is the best simply because they were the first and have a lot of experience.

      Another one is Bing.

      With Facebook its mostly paid Ads and you have to know a lot of people (have a lot of ‘Friends’ who can pass on the word.

      There are however lots more Social Media platform you can join and advertise that way, but again you have to build up a big following and of course that takes time.

      Best to stick to Google and focus all your attention o campaigns with their process.

      Thank you for your comment.

      Have a really great day and if you get stuck by all means send me another message.


      Robert Allan

  2. Hello Robert,

    Thank you for the informative article on how to utilize Pay-per-click advertising. I have recently joined Wealthy Affiliate and started looking into advertisements, but has little to no knowledge.

    This article has helped me to under the benefits and how to start advertising to get targeted traffic. I have bookmarked this website for future reference.

    Thank you very much,

    1. Hello Eric and thank you for your comment.

      PPC is the way to go if you have just started getting involved with online marketing.

      It really does allow you to target particular groups of people in any part of the world.

      Of course you have to have an understanding how it works and its good to see you have joined Wealthy Affiliate.

      This is where you will receive great training on Internet Marketing as an affiliate.

      I have also published a few hundred blogs on every aspect of marketing on the internet and of course marketing as an affiliate.

      I suggest you read some of those and I’m sure you will pick up more tips and advice.

      Thank you for reading this article and hope you took the opportunity to read the other three in this series.

      As there will be three more you should visit the website again.

      Onwards to your success and have a very nice Tuesday.


      Robert Allan

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