How To Work With Home Business – Podcasting

Updated 21st September 2019


Podcasting For Your Home Based Job Or Business


How to work with home business – podcasting  –  Although itHow To Work With Home Business - Podcasting as a home business tool has its roots dating back to the 1980’s it wasn’t until a few years ago that Podcasting was hailed as the wave of the future for people who worked from home. 


The truth, however, is that podcasting is the here-and-now and is rapidly gaining momentum across the world.

You can use podcasts to advertise either in a work from home job or a work from home business.


What Is A Podcast?


You can use virtually any portable media player or your computer. Unlike Internet radio, users don’t have to ‘tune in’ to a particular broadcast. Instead, they download the podcast on demand or subscribe via an RSS (Really Simple Syndication) feed, which automatically downloads the podcast to their computers.


podcasts as a home business tools

There are podcasts available for just about any topic you can think of from cooking to video games to religion.  At the tail-end of last year a Google search for the term podcast returned 100 million results. The amazing reality of this is that it is still, in effect, an untapped market that will continue its growth in the years to come.


How To Podcast Marketing And Advertising


The media files are downloaded onto a computer, whether it is a home PC or a Mac, and then can be directly downloaded onto a digital media device like an iPod or other MP3 player. Many people simplify the podcast definition simply by calling it an online, prerecorded radio program over the Internet.


Working With Home Business


Home Business – Podcasting can have many uses for the home-based business owner to market what they are selling or promoting. It can be useful not only advertise, but to also communicate your business message.


podcasts as an advertising medium

Below are 5 podcast internet marketing tips to benefit your business:


  1. Reach your niche market – Depending on your product, podcasting can be the perfect way to reach new groups of people in your market. Believe it or not, there are people out there looking for the product you provide and this enables them to easily find them.


Podcasts are quickly becoming a new advertising venue as well. A podcast that is listed in podcasting directories such as iTunes can reach millions of listeners. This can be a very inexpensive method for advertisers on a budget.


The popularity of podcasts is a steadily growing trend. Many people who are just beginning to learn about podcasts will search for topics they are interested in. This is a great way to reach customers that you would not have been able to reach before the advent of podcasting.


  1. Share your passion – Podcasting is a great way to share what you love. If you are excited about a topic or product, chances are that others out there are, too. A podcast on the topic you are passionate about is a great way to connect with others who also share that same passion.


People can hear your excitement over the “airwaves.” I always enjoy listening to a program when the speaker is obviously energized about whatever it is they are speaking on.  So, when recording your podcast, keep a smile on your face and allow your excitement to show.


  1. Share information – Many home-based businesses have begun because they are filling a need. A podcast can help this information reach the people that it will benefit. For example, the website was created to help women be at home with their children while still contributing to their families financially. Many of the sites’ visitors are by moms who may not have the time to scour the hundreds of pages the site contains. Their podcast, Christian Work At Home Moment, airs once a week and is 24 minutes long. It’s an easy way for moms to learn more about working from home without spending hours on their computer.


Make it a point to research your topic and find all of the interesting and little known facets of passion. Keep your listeners interested and they will want to hear more!


  1. Become an “Expert” in your field – Creating a podcast can help to establish you as an “expert” in the area your broadcast covers. You must be willing to take the time, do the research and share information that is valuable and useful to your listeners.


Just as authors become experts by researching and writing on specific topics, podcasters become experts by sharing the information they find with their listening audience. There is a big market for podcasts in a multitude of areas – the next expert could be YOU!


  1. It’s easy – A podcast can be started with virtually no cost or investment. In most cases, there is no need to be “tech savvy” to be a podcast creator. It can be as simple as using a phone to record your podcast through a service like There are, of course, more complicated set-ups, but to begin you truly just need a topic, a phone and a quiet spot to record.


Podcasting is easy for listeners as well. A podcast can be listened to directly from a website or downloaded from iTunes and put directly on a smart phone or tablet.


Online Home Business – Podcasting Benefits


There are many reasons that a podcast can benefit small and home-based businesses. This growing market is an entirely new way to communicate information to the world. When it comes to podcasting, the sky’s the limit.  So take your business to new levels and start podcasting today.


making money from a home

I mentioned a website above and if you don’t yet have one then go here and get a site for free.  In fact if you signup as a free member you will actually be given 25 sites.


There you go folks, a great way to get yourself, your home business and your product or service in front of the masses.


Please take a minute or two to leave a comment below and let me and other readers know your own thoughts on working from home.


Have an awesome day and be successful.


Warmest wishes for your future success.


Robert Allan


Add a Comment
  1. Hi Robert,
    Great article on podcasting for your home based business or job. Several sales guys I work with have been starting to record and share podcasts to help them become more relevant in their area of expertise. They are using to build their expertise which is closely aligned to what you are speaking of.
    I’ve only begun to listen to podcasts in the last several years. To your point there are so many out there in job about any subject you are interested in learning more about. I’ve never considered doing podcasts to help grow my online business until reading your article and it’s given me some inspiration. Thank you!! Mat A.

    1. Hello Mat A.

      Thank you for your comment and yes get yourself on air and promote your home business.

      The market and the audience is huge and growing all the time.

      Its very very useful to people in sales as you mention in your comment.

      And to that end it can do wonders for anyone who is just starting out building a home business as you are.

      What more can I say but get started today, the world really is your oyster.

      Thank you for visiting my website and please return where I’m sure you will pick up even more tips and advice that will help you on your own work from home journey.

      Best Regards.

      Robert Allan

  2. Thank you so much for sharing this! I have been listening to many podcasts and I had thoughts about starting my own podcast. First off, I love the benefits of starting a podcast because right now I have been working at a part-time job, but now I want to make money on my own terms. I will give this a shot, thank you so much, and I will totally come back for more!

    1. Hello Marques Pizarro

      Thank you for taking the time to visit my site and leave a comment.

      Hope you went away with lots of tips and advice.

      I have tried podcasting and can tell you it does work and I must admit I was surprise4d just how ell it worked.

      I didn’t have to wait long to see the results either.

      So I can tell you that if you are only thinking about it then think no more and just jump in there and get yourself on air.

      The market is huge whatever you want to make a podcast about you are sure to have a huge audience.

      A podcast can be as long or as short as you like but make it extremely relevant to what you are trying to do whether its for advertising purposes for a home business or a specific product or service you can offer or you are just passing on a few tips and advice.

      Make your first podcast a good one and people will come back for more.

      To your success and yes please do come back again.

      I publish articles 2 or 3 times and sometime more every week.


      Robert Allan

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