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How To Facebook Groups For Exclusive Audience

19th November 2018

 

Unlock Awesome Superior Opportunities With Exclusive Audience Facebook Groups

 

how to with facebook groups

 

How to facebook groups – There’s a very good chance that you already have a personal, professional, and or business presence on Facebook. It’s quite likely the single most powerful social media marketing channel available to business owners.

 

According to the statistics posted at the Facebook newsroom;

 

Facebook has:

 

  • 13 billion daily active users on average

 

  • 03 billion mobile daily active users on average

 

  • 71 billion monthly active users

 

  • 57 billion mobile monthly active users

 

That’s a huge audience, and while it presents a ton of opportunities.  However it can also be difficult to grab and hold onto the attention of your audience. In my opinion, Facebook Groups can be the answer you’ve been looking for.  What exactly are FaceBook Groups I hear you ask?

 

What Are Facebook Groups?

 

The best place to go for a quick description about what a Facebook Group is, is Facebook itself.

 

Here’s how they define groups and differentiate them from Pages:

 

“Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.

 

When you create a group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only. Like with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group.”

 

Grow Your Captive Audience With Facebook Groups

 

Facebook groups are communities of people who have expressed an interest in how to create facebook groupparticipating in conversations or learning more about a specific topic. For example, there can be a Facebook group about writing self-help books or there are Facebook groups that are about fitness, health, religion, parenting, working from home with a business or job and so on.

 

You can make a group private, by invitation only.  You can also have it open where anyone can join. There are benefits to all three options.  Whatever one you choose you literally have a captive audience you can market to.

 

Facebook groups provide organic reach and more traffic for your business. While Facebook pages and posts rely completely on the Newsfeed algorithm for organic exposure, Groups are more exclusive and sends users of that group a notification whenever someone posts to the group.

 

This drives traffic to your posts or a website if you have one. It’s a bit like an email list. You have a group of people who have expressed specific interest in your information. When you post new information, they’re notified and can choose to view the post and engage.

 

What does it all mean?

 

That, right there, in a nutshell, is what it means and why Facebook groups is a highly effective tool for creating a captive audience. You have their attention and they’ve chosen to receive your posts. However, the power doesn’t stop there. Facebook groups puts you in a prime position to:

 

  • Become an authority in your niche.
  • Leverage that authority and position yourself as a problem solver to a focused audience.
  • Convert leads and followers to customers.
  • Drive traffic to your website or blog.
  • Grow your list.
  • And much more.

 

Which brings us to the first question you’ll want to answer…

 

What is Your Goal For Your Facebook Group?

 

advertise your business

Before you can create a group and start inviting people and posting, it’s imperative that you have a goal. Beyond growing a captive audience, what do you want to do with that audience? We’ve already hinted at some of the possibilities. You can:

 

  • Strengthen your brand.
  • Position yourself as an expert or an authority in your niche.
  • Drive traffic to your sales page.
  • Drive traffic to your blog or website.
  • Build your email list.
  • Increase your following on social media.
  • You can even use your group to advertise so as to increase engagement with your business.

 

There’s really no end to the possibilities. So, step back, take a look at your current marketing goals, and explore how a Facebook group might fit into those goals. If your goal is to drive traffic to your sales pages, then your group might focus on providing unique content (only available to your Facebook group members) to make them feel valued.

 

If your goal is to strengthen your reputation as an authority in your niche, then your group may be a Q&A type group, where you answer questions posed to you regarding your niche topic.

 

A Question of Options…

 

leveraging Facebook groups

 

It’s important, before we move forward and talk about creating your content strategy, posting strategy, and tips, to talk about the fact that creating a Facebook group isn’t your only option.

 

You can leverage Facebook groups by joining them.

 

Head over to Facebook right now and click on “groups”. If you’re logged into Facebook, then you’ll click on “groups” in your left-hand side bar. You can then click on it again in your header and you’ll see a dropdown menu. Click “discover”.

You’ll also notice the option to “Create Group” on the right-hand side of the same page. That will come in handy if you choose to create your own group.

 

Discover helps you find other groups in your niche. You can join the groups and start engaging with your members. This is a fantastic way to research your audience, and to find out what type of group might have the best value for your audience.

 

A quick glance at any category, like “Sports” will generate a list of results that Facebook thinks are most relevant to your interests and connections. You can then see a bit of information right up front about the group like the number of members.

 

how to choose a group on facebook

 

You can then join the group and start exploring, engaging, and sharing information about who you are and what you bring to the group. It’s important to keep in mind that any marketing efforts need to be at least 80% value driven content and interaction with 20% or less marketing efforts, which is to say that you should post information most of the time, and only occasionally market your products or services. You’re joining the group to build a captive audience, and you accomplish that by providing value.

 

You have more avenues to explore. You can, and should, join groups that are relevant to your niche. You can also create your own group(s).

 

So now, let’s return to discussing creating your own Facebook group.

 

how to with facebook groups

 

Your Content Strategy And Group Focus

 

Facebook is a powerful audience builder because it’s focused on community. Think about how much time the average person spends on Facebook each day. Some estimate it’s as much as an hour a day on average.

 

Others have it around 40 minutes. Regardless, that’s a lot of time to spend with a group of people, and your audience is on Facebook because they enjoy the community. A Facebook group needs to support that concept of community. So how do you accomplish that?

 

Create A Focused Topic For Your Group

 

whats needed to create a facebook group

 

A focused topic for your group means that you’ll be in a better position to grab and maintain attention. If your scope is too wide, the group conversations may become less focused. Sure, they may reach more people, however you run the risk of blending in with the crowd.

 

For example, if you are in the dog training industry, you could start a dog training group. However, you’d likely be competing with a dozen or more other dog training groups. However, if you narrow it down to dog training for senior dogs or for Feisty Chihuahuas, then you’ll have a more focused group and audience. It also makes it easier to provide focused content and to initiate conversations.

 

Keep in mind that your first step was to identify a goal or an objective. Align this goal with your group’s focus.

 

Then it’s time to create your group. Rather than go into the step-by-step process of creating a group (which is straight forward), we’re going to take a look at a few tips.

 

Closed, Open, or Secret?

 

how to create a facebook group

 

The type of group that you choose depends largely on the goal for your group. For example, do you want it to be part of a membership service that you offer? Then the group should be closed or secret. Making it “closed” makes it seem exclusive which can add to the appeal of joining the group. This also gives you the added benefit of being able to control who is in the group so you can avoid those who might distract from the goal or interfere with discussions – trolls and spammers.

 

Do you want to attract new members and grow your group? If so, then the group should be open.

 

You’ll also have the opportunity to invite people. Think about your email subscribers, current customers, and your Facebook page followers.

 

Your Group Description – Create Superior Facebook Groups

 

You want to attract the right people to your group, right? You also want it to be better than other groups in the same niche.  Therefore your description, in addition to the group name, is an opportunity to accomplish this. Your description should be as detailed as possible so that anyone can understand who you are and what the groups is about.

 

You can also include a link in your group description. Consider linking back to your blog or website. This can help prospects understand your group a little better.

 

For example, here’s a description for the closed group, Elite Writer’s Lab

 

meta description for seo purposes

 

Including your website or blog links in the description also helps drive traffic to your site, and can help increase engagement and awareness.

 

Visuals are important, too. You can add a header, and you should. The header should represent the topic of the group. You may be tempted to add your company logo and that’s fine, as long as it is still apparent what your group is about.

 

Here’s the header for Elite Writer’s Lab. Notice that the header is all about writing. No logos.

 

header for facebook group

 

You’ll then be guided through a series of steps to finish creating your group. Choose the settings that best fit your needs. Keep in mind that for most of the settings, you can go back and change them. They’re not set in stone. You do want to take a few minutes to add keywords or tags to your group to help prospects find you. Think about how your group members will search for your information and your community. What words would they use? Then use those tags.

 

Once your group is up, it’s time to start adding content.

 

Creating Your Facebook Group Content

 

how to advertise with facebook

 

Generally speaking, Facebook groups run themselves because the members generate the content. However, you as the group founder do want to be ready to start conversations. There are of course a number of ways to do this. You can:

 

  • Publish a quote or a tip and ask what people think.
  • Share an image or a video and ask for thoughts or questions.
  • Pose a question to your group and respond to answers.
  • Ask for advice or insight.
  • Pose a “would you rather…” type question.
  • Share jokes, opportunities, tips or other useful resources.
  • Provide member only benefits including downloads, coupons, and information.

 

Pay attention to what your audience responds to. What really sparks conversations? What creates the most engagement? And don’t hesitate to ask your members what they want and need most from you.

 

Make sure to post often and respond to comments. The only way to keep your audience captivated is to make sure there’s something for them to engage with. As conversations fade, be ready to spark a new one. And participate as much as possible with your group members.

 

Finally, let’s talk a bit about promoting your Facebook page. Depending on how you set it up you can:

 

  • Advertise the group.

 

  • Share an invitation to join the group with your Facebook followers, with your email subscribers, and with your blog followers.

 

  • You can also promote your Facebook group in your downloads and your other content. Tell people how they can engage with you and what the group has to offer.

 

leverage the power of a facebook group to earn money online

 

Creating a Facebook group is a relatively simple marketing tactic that can yield tremendous results. Highly focused groups with specific and specialized content often produce the most loyalty and the most engaged communities. Look at your audience, what type of group and content would they benefit from. Create that group and start engaging.

 

Ok folks there you have it – the how to and the why to set up your own FaceBook Group.  If you would like to know more and get started with an awesome course full of great tips and advice then visit this page.

 

Robert Allan

 

 

Hello I have been an affiliate/internet marketer for many years and I'm very successful at it. If you need any help and pointers to earning an online income from home or to start up your own home-based business then please feel free to read the other articles within this site. I'm sure you will go away with lots of tips and advice that will help you get started. Here is a link to my About Me page - http://quickwaysmakemoney.siterubix.com/about-r-allan This other link is my profile within the work from home make money online community I am a member of since 2014. https://my.wealthyaffiliate.com/robert-a

8 Comments

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  1. Informative post Robert. Facebook has not been my favorite place the past few months. However, using it to improve my business, I don’t see why not. If i’m building a group, I would want to expand my members beyond my friends and family. Presently my Facebook friends are people I have known at some point in my life. How can I start a group that excludes them?  I don’t want to waste time having people in the group who doesn’t share my interests.

    Thanks for sharing this information.

    1. Hi Brenda and thank you for your visit and your comment on my article.

      Glad you found it informative and helpful.

      This is my aim with all the articles I publish.

      I want people to come to my site and find exactly what they have been seeking and so far, so good as they say.

      Yes Social Media Sites are a great way to advertise your business Brenda and with all those hundreds of millions of people using those sites every day you can bet they will be a great source for generating an income.

      Therefore having your own FaceBook Group would be ideal for you to tap into that ready made audience of people searching for countless products or services.

      As I said in my article, there’s really no end to the possibilities. So take a look at your current marketing goals, and find out how a Facebook group might fit into those goals. 

      As for excluding people its a simple process when you make your group private or closed.  It will be your decision who gets in and who doesn’t.

      I suggest you take a look at the page about Claire Perry Louise.  Lots of information there for you to digest and then come to a decision whether your very own group will fit in with your own goal of achieving success with your own business.

      Visit my site again Brenda and you are sure to go away with lots of tip that will aid you in your online efforts to be financially independent.

      Have an awesome day wherever you are.

      Robert Allan

  2. Facebook groups is something I have avoided because of a total lack of understanding as to why and how you would set up a facebook group.

    You have explained to me the whys and wherefores of groups. I now understand the reason I would want to be setting up my own group and what I should be looking at before I start the process.

    You have also explained the different types of groups I can have and the reasons for picking each one. Thank you.

    1. Hi Derek, thank you for visiting my website and for taking the time to leave a comment on my article on FaceBook Groups. Always happy to point people in the direction of good information.

      A lot of the older generation do stay clear of Social Media sites simply because they look on them as something the Young Ones do.

      Not so Derek.  Social Media sites are a great way for anyone of any age to advertize and generate an income from a business whether it be off line or online business.

      of course its ideal for someone who has pr is thinking about starting a business from home.

      Where else can you reach 100’s of millions of people with a couple of clicks of a button?

      I would give some serious thought to starting up your own FaceBook Group Derek and you never know, it just might be the kickstart your business needs.

      Please do visit the web page where there are more tips and advice that will get you started.  And there is that excellent course you can take to get up and running with your own group in the shortest possible time.

      Enjoy your day.

      Regards.

      Robert Allan

  3. Very easy to read and smooth flow to reading this website, excellent graphics love the background colors and theme of the site. An excellent topic that I like with step by step instructions as well. Any thought to embedding a video as part of your call to Action I have read those are powerful, I would like to get your insight on video marketing.

     thanks for sharing this site

    Juan

    1. Hello Juan and thank you for taking the time to leave a comment.

      FaceBook Groups are a powerful way to generate a long term income Juan so I suggest you at least give it a go and find out for yourself.

      The course is an excellent one and Claire Perry Louise knows her stuff and well thought off throughout the online marketing industry and especially with Social Media marketing.

      There are also videos you can watch on the web page and more video that come with the course.

      I personally have not done any video marketing for quite some time but you are right video is a great way to promote a business or an individual product or service.

      There are some great trainings on this type of marketing within Wealthy Affiliate so have a look round and you are sure to find one that suits your needs.

      Have a great day and be successful Juan.

      Warmest regards.

      Robert Allan

  4. The one thing I don’t like about Facebook is that they are starting to charge businesses to get exposure out there. It has been very difficult for businesses to get traffic organically and they don’t seem to do so successfully as they did before. I have noticed the same thing especially when I tried using Facebook to share my business blog.

    1. Hello Jessie

      Thank you for your quick response (this article was only published today.

      I believe you are in error about FaceBook charging businesses to get exposure.

      I have it on good authority that this was a hoax so you should ignore it.

      Facebook always made public the fact that will always be free. Ignore the message and just reply to your friend letting them know that they fell victim to this hoax. The message could also come from a person you don’t know (probably a fake profile), so that’s another reason to ignore it.

      I believe that to create your own FaceBook Group will pay you dividends in the long term.

      You just have to create the group and remember to run it in a professional manner and people will come to recognize this and want to join.

      I have my own group and have had for some time and it does generate me and the other members a pretty decent income.

      I suggest you give it  a trial and if you do have any problems then perhaps you will find all the answers you need in the course I gave a link to.

      Onwards and upwards to your success Jessie and have a great day.

      Warmest Regards.

      Robert Allan

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