How To For Internet Marketing

Updated 21st September 2019


The How To On Internet Marketing


How to for internet marketing – Tracking Your Results – As with any marketing campaign you may run to assist your business, its important to track the results of your Internet marketing campaign.


what is for internet marketing


This should be done on a continual basis so you can ensure the strategies you are implementing are working. It can also help you to determine when a strategy is not working so you do not continue to invest time and perhaps money on a strategy which is not beneficial to your business.  


My article will discuss some of the options and tactics you can use for tracking and evaluating the results of your Internet marketing campaign.  I will start with, internet banner advertising.


What Is Banner Advertising


Business owners who use banner ads have a simple way to track whether or not their banner ads are effective. This is possible because they can place code in the banner ad which will supply them with feedback each time a user clicks on the banner ad. This information is transmitted to the business owner so they can evaluate which of their banner ads are generating the most interest.


how to make banner ad


If the business owner is currently using two different styles of banner ads on comparable websites they can use this information to determine which design is most effective. This is important because if one style is significantly more effective than the other it might be worthwhile to convert all of the banner ads to this style or to make changes which will make the two different styles more similar.

If the business owner is using the same banner ad on a number of different websites, the feedback can help them determine which websites are generating the most traffic for them. If they determine some websites are not generating a great deal of traffic it makes sense to discontinue the banner ads on these websites as they are not cost effective.


Affiliate Marketing


Affiliate Marketing On Websites – Business owners who utilize affiliate marketing during their Internet marketing campaign may also be interested in tracking the results of their affiliates. This is necessary because affiliates are often paid according to the results they generate but it is also useful for determining which affiliates are most successful.


what is affiliate marketing about


This information can be useful if different ads are running on different affiliate websites because it can be an indication of which websites are most effective. Tracking the results of affiliate marketing is similar to tracking the results of banner ads. You can place code in the ads which appear on the affiliate’s website to provide you with feedback each time a user clicks on the ad.


How To Traffic Generation


Another way to evaluate the results of an Internet marketing campaign is to closely monitor your own website traffic and sales. This is especially important when its done in consideration with the type of marketing you are currently running.


For example if you launch a new banner ad campaign with ads appearing on numerous high profile websites concurrently, you may notice an almost immediate increase in website traffic and sales. This information most likely indicates the banner ads are successful.


how to get traffic to your site


However, the problem with using this type of evaluation is it does not pinpoint successes or failures. If you launch your banner ad on five different websites at once you may notice an immediate increase in traffic and sales but will not be aware which websites are the most effective.


For example, your advertisement may be running on five different websites but only one of these websites may be attracting attention for your business. Similarly if you are running several different styles of ads, some styles may attract more attention than others but you will not be able to differentiate simply by evaluating your website traffic and sales.


The other four may only be generating minimal interest in your products or services. If you wish to use this method for evaluating the feedback on your Internet marketing efforts, it is worthwhile to only make one change at a time so you can more accurately determine what is working and what is not. Alternatively you can ask customers to fill out a survey stating where they saw your advertisement so you can solicit feedback on your marketing efforts.


Lets discuss more on…


Evaluating The Response To Your Internet Marketing


Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer.  However these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing.


marketing and advertising internet


This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.


Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive.


How To Marketing Tactics


However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.


list marketing tactics


Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement.


This is useful for letting the business owner know which of their advertisements are attracting the most attention. If the business owner is using two different designs for their advertisements they may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style.


Similarly a business owner who is running the same advertisement on several different websites may discover they are receiving more traffic from one website than others. They may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.


what is google analytics


Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics in Google Analytics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers.


While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective.


Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.


How To Internet Marketing Training


There you go folks, this is my take on tracking and evaluating your internet marketing campaigns.



I hope the information contained in this article and the infographics will help you with your own online marketing efforts.  Please visit my website again for more tips and advice which I’m sure you will find very useful.


I will finish by pointing you in the direction of an online program that will give you training on getting started with marketing campaigns and everything else associated with marketing online to earn an income from it.


The company that runs this training is called Wealthy Affiliate and you can access their web page through this link.


Click on the menu headers at the top of the page and read all about how Wealthy Affiliate will help you.


free marketing training courses


Before you go to the web page perhaps you could take the time to leave me a comment below on what this article is all about or just your thoughts on using the internet to make money from it.


I will reply to all comments.


Have a great day, and be successful in whatever you do.


Best Regards.

Robert Allan


Hello I have been an affiliate/internet marketer for many years and I'm very successful at it. If you need any help and pointers to earning an online income from home or to start up your own home-based business then please feel free to read the other articles within this site. I'm sure you will go away with lots of tips and advice that will help you get started. Here is a link to my About Me page - This other link is my profile within the work from home make money online community I am a member of since 2014.


Add a Comment
  1. Hi.

    This content is very comprehensive and it covers a lot of areas on online marketing. It is especially helpful for someone like me just starting out on online marketing. 

    I am interested in Google Analytics. Can you share the steps to register and link to the webpage?

    What can Google Analytics do? Example check traffic volume, etc?

    Thank you.

    1. Hi
      Thank you for reading my article and you were sure to take away some great tips and advice that will help you.
      Here is the link for Google Analytics.
      You create an account and simply follow the instructions.

      Also if you were a member of Wealthy Affiliate you would get all the training, tips and advice you would need to get setup with Google Analytics and Google Console.
      For example, here is a training video for GA

      With a Google Console account you can check on where your traffic volume and where your site visitors are coming from and what search terms (keywords) they used to land on your website.

      The training really is pretty comprehensive and step by step.
      There is also lots of help from the membership and the Help you get from the WA Support Team is second to none.

      Why not go and take a looksee, I’m sure you will be impressed.
      Meanwhile have a great day whatever you are doing.
      Best wishes for success.

  2. Thank you for this great affiliate marketing article. The graphics you provided are very helpful. Right now I am just beginning to build a website and it hasn’t been up for a month yet. I’m hoping that through comments on my website and keywords I can at least get some traffic. I have been using Google search console a lot but not as much Google Analytics so I will have to look into that. 

    my website is still so new that there is not a lot of information there though. Thank you for all of this lesson about tracking your traffic it is very helpful for me to know how to do that. Right now wealthy affiliate is the program I’m doing to make my website.

    1. Hello Jen, sorry I’m a bit late replying to your comment.
      Glad you liked the article and you took something away with you that will help you with your own online efforts.
      It is important to know where your traffic is coming from.
      This is especially important if they are turning into buyers.
      You should also have an opt-in so that you can collect email addresses so that you can send out emails when you have any updates on products or new products.
      Wealthy Affiliate is a great program to get a great start and as I am a member as well you can always get in touch with me if and when you get stuck and I will do my best to point you in the right direction.
      Onwards to success Jen and have an awesome day.
      Best Regards.
      Robert Allan

  3. Seriously, you have covered all angles concerning the various aspects of internet marketing that may generate problems for beginner marketers. I like the part that you talked about tracking the result of the campaign using google analytics. That has been the only means through which I check my campaigns because I do not know of other mediums before. But then, learning is always a great way to enrich knowledge and I have done just that right now. Thanks for the top notch insights I got through this article.

    1. Hi Darrick and thank you for your comment.
      I do my best to cover as much as possible in any aspect of internet marketing in my articles so that my site visitors will go away with a clear idea what’s involved in any aspect of internet marketing I write about.
      I use Google Analytics and Google Console for the data to track my campaigns.
      Google Analytics for the Stats regarding traffic and Google Console to see where those visitors are coming from.
      Google Console also tells me what Keywords the visitors are using and whether they are good search terms or not.
      If not then I can update my article(s) with better keywords.
      Please visit again and I’m sure you will go away with even more tips and advice that will help you with your own online marketing.
      Onwards to success Darrick and have an awesome day.
      Best Regards.
      Robert Allan

  4. Hi,

    Thanks a lot for this great article about The how-to on Internet marketing. You explain very well how internet marketing works and how people can make money from there. I found this article very helpful because you explain very well how anyone can do any online business and covered how they should do marketing as well. I absolutely agree with you. Affiliate marketing is the best option for anyone who interested to do internet marketing.

    1. Hello Nazmun and thank you for taking the time to leave a comment.
      I’m glad you found the information in the article helpful.
      Yes indeed Affiliate Marketing is a great way to earn an income from the internet and you can do it in the comfort of your own home as well.
      I also hope you took a look at the Wealthy Affiliate web page because they have a Bootcamp that will show even the greenest beginner how to become an affiliate and they give you two free websites as well and host them on the internet free of charge.
      Its a great deal for anyone who would like to stay at home and make money.
      I wish you success.
      Robert Allan

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