Updated 21st September 2019
The How To On Internet Marketing
How to for internet marketing – Tracking Your Results – As with any marketing campaign you may run to assist your business, its important to track the results of your Internet marketing campaign.
This should be done on a continual basis so you can ensure the strategies you are implementing are working. It can also help you to determine when a strategy is not working so you do not continue to invest time and perhaps money on a strategy which is not beneficial to your business.
My article will discuss some of the options and tactics you can use for tracking and evaluating the results of your Internet marketing campaign. I will start with, internet banner advertising.
What Is Banner Advertising
Business owners who use banner ads have a simple way to track whether or not their banner ads are effective. This is possible because they can place code in the banner ad which will supply them with feedback each time a user clicks on the banner ad. This information is transmitted to the business owner so they can evaluate which of their banner ads are generating the most interest.
If the business owner is currently using two different styles of banner ads on comparable websites they can use this information to determine which design is most effective. This is important because if one style is significantly more effective than the other it might be worthwhile to convert all of the banner ads to this style or to make changes which will make the two different styles more similar.
Affiliate Marketing On Websites – Business owners who utilize affiliate marketing during their Internet marketing campaign may also be interested in tracking the results of their affiliates. This is necessary because affiliates are often paid according to the results they generate but it is also useful for determining which affiliates are most successful.
This information can be useful if different ads are running on different affiliate websites because it can be an indication of which websites are most effective. Tracking the results of affiliate marketing is similar to tracking the results of banner ads. You can place code in the ads which appear on the affiliate’s website to provide you with feedback each time a user clicks on the ad.
How To Traffic Generation
Another way to evaluate the results of an Internet marketing campaign is to closely monitor your own website traffic and sales. This is especially important when its done in consideration with the type of marketing you are currently running.
For example if you launch a new banner ad campaign with ads appearing on numerous high profile websites concurrently, you may notice an almost immediate increase in website traffic and sales. This information most likely indicates the banner ads are successful.
However, the problem with using this type of evaluation is it does not pinpoint successes or failures. If you launch your banner ad on five different websites at once you may notice an immediate increase in traffic and sales but will not be aware which websites are the most effective.
For example, your advertisement may be running on five different websites but only one of these websites may be attracting attention for your business. Similarly if you are running several different styles of ads, some styles may attract more attention than others but you will not be able to differentiate simply by evaluating your website traffic and sales.
The other four may only be generating minimal interest in your products or services. If you wish to use this method for evaluating the feedback on your Internet marketing efforts, it is worthwhile to only make one change at a time so you can more accurately determine what is working and what is not. Alternatively you can ask customers to fill out a survey stating where they saw your advertisement so you can solicit feedback on your marketing efforts.
Lets discuss more on…
Evaluating The Response To Your Internet Marketing
Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer. However these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing.
This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.
Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive.
How To Marketing Tactics
However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.
Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement.
This is useful for letting the business owner know which of their advertisements are attracting the most attention. If the business owner is using two different designs for their advertisements they may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style.
Similarly a business owner who is running the same advertisement on several different websites may discover they are receiving more traffic from one website than others. They may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.
Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics in Google Analytics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers.
While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective.
Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.
How To Internet Marketing Training
There you go folks, this is my take on tracking and evaluating your internet marketing campaigns.
I hope the information contained in this article and the infographics will help you with your own online marketing efforts. Please visit my website again for more tips and advice which I’m sure you will find very useful.
I will finish by pointing you in the direction of an online program that will give you training on getting started with marketing campaigns and everything else associated with marketing online to earn an income from it.
The company that runs this training is called Wealthy Affiliate and you can access their web page through this link.
Click on the menu headers at the top of the page and read all about how Wealthy Affiliate will help you.
Before you go to the web page perhaps you could take the time to leave me a comment below on what this article is all about or just your thoughts on using the internet to make money from it.
I will reply to all comments.
Have a great day, and be successful in whatever you do.