Updated 20th May 2019
What Is Mobile Marketing About
Mobile Marketing: Why It Works
What is mobile marketing about – and how important is it in today’s mobile revolution?
[To quote Wikipaedia – Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smart phones, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”]
Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile cell phone to provide information, adverts and other types of promotion. There is a great wealth of value in this type of product and service simply because of its ability to get right to the customer at the right time.
By promoting in this manner, mobile marketing allows individuals to get just what they want when they need it. And, it allows businesses to reach their customers right on target no matter where in the world they live and in real time.
The How To In Mobile Marketing
Marketing is marketing. Its about finding the ways to reach consumers at the right time. Its a valuable tool that allows others to know who the company is, what they have to offer and why they should be taken advantage of. In the mobile industry, this is all very important.
The mobile cell phone has become something that people just do not leave their homes without. Its the must have tool that connects them with their friends and family, their boss, and even their favorite retailers. It allows them to correspond in emails and text messages and it allows them to stay connected to the rest of the world. In short, the mobile cell phone is something that everyone must have.
This being so, the combination of the mobile cell phone and marketing techniques can lead to increased sales and promotion as well as convenience and affordability. It works so well because of just what it is. Its a tool for consumers to stay in touch with just what they need and for businesses to provide for that need.
You’re in business to make money, so how can you make the money when the market is slow? Mobile marketing works well because it allows for the right action at the right time, period. There is no limit to what this type of marketing can promote or in what format.
Remember though, its essential that those who plan to take advantage of these dollars to do so in a timely fashion before others get the jump start.
If My Marketing Budget Is Small,
How Can I Make The Money Online
For example, it may not make sense or be necessary to market consistently all the year round. There are sure to be times when the particular products you promote or sell are not likely to be purchased. Conversely, there are also times during the year when customers are more likely to be in the market for your product or service?
Schedule your marketing activities to take advantage of these peak times and to avoid what I call the valleys (when no one is in the market for what you’re selling or promoting). Aim to persuade as many people as possible to buy from you when they’re in the buying mood.
For example, have you ever noticed how health clubs market heavily at the beginning of the year into spring? They know people are more likely to be focused on getting into shape at the beginning of a new year before summer and the swimsuit and beach gear season arrives. So they spend more of their marketing budget and focus their promotional efforts during these times of year and they maintain a lower profile the rest of the year.
No matter what you’re selling or promoting, ask yourself these questions: What “seasonality” exists in my business? How can I schedule my marketing to take advantage of it?
Its easy enough when you know when the product or service will be used the most often.
There’s also another aspect of mobile marketing that people who are new to online marketing tend to overlook – websites.
Websites For Mobile Phones
Let people choose to use mobile browsing. There are some websites that have been optimized for mobile devices, but the functionality we know and love from a desktop computer browsing session hasn’t made the cut.
Make sure you give your users the option to switch back and forth from mobile browsing so they can get back to a more familiar format if they feel confused or limited by their options.
Mobile marketing is gaining in popularity. More and more people are browsing the net from mobile devices such as smart phones, but even in the fast-paced marketing world its still a relatively new phenomenon.
Therefore continue monitoring what works and what doesn’t. Refine best practices for this exciting new medium, and you’re off to the races with your mobile marketing campaigns.
Leverage Mobile’s Capabilities,
How To Make Mobile Version Website
Use features specific to mobile phones. Take advantage of all the great features of today’s mobile phones when thinking of mobile marketing campaigns. For example, you can use GPS to let users check in at your establishment.
You can offer click-to-call functionality, and provide QR codes that lead to a targeted landing page. These features make for great mobile marketing because they address the needs of mobile users in a way traditional internet marketing cannot.
When creating a website, create content tailored to smaller screens. Just like I’ve done with this article, use shorter content that is formatted in bite size chunks is ideal for the mobile experience.
Be succinct, and utilize bold headings, bullet points, and numbered lists to break up longer paragraphs and make it easy for the reader to find what they need. The graphic below gives you four key points to get a mobile marketing campaign up and running.
To get free websites you need look no further than the online company that I’ve been a member of for four years.
You will also get those websites hosted on the internet for you free of charge and you can call them whatever you want to.
There are also lots of great video training courses and lessons and you get a good starter package of ten lessons absolutely free as well. You will also get great training on how to work as an affiliate that you can use for mobile marketing. Its well worth a visit to this web page where you can access lots of info by clicking on the headers in the top menu.
Please spare a couple of minutes of your valuable time to leave a comment below with your own thoughts of working from home using mobile devices to earn an income from the internet. I will reply.
Best wished for your future success.