How To For Mobile Marketing

Updated 20th May 2019


What Is Mobile Marketing About


Mobile Marketing: Why It Works


What is mobile marketing about – and how important is it in today’s mobile revolution? 


[To quote Wikipaedia  –  Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smart phones, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.


In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”]


Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile cell phone to provide information, adverts and other types of promotion. There is a great wealth of value in this type of product and service simply because of its ability to get right to the customer at the right time.


the importance of the how to for mobile marketing


By promoting in this manner, mobile marketing allows individuals to get just what they want when they need it. And, it allows businesses to reach their customers right on target no matter where in the world they live and in real time.


The How To In Mobile Marketing


Marketing is marketing. Its about finding the ways to reach consumers at the right time.  Its a valuable tool that allows others to know who the company is, what they have to offer and why they should be taken advantage of.  In the mobile industry, this is all very important.


The mobile cell phone has become something mobile marketing trendsthat people just do not leave their homes without.  Its the must have tool that connects them with their friends and family, their boss, and even their favorite retailers.  It allows them to correspond in emails and text messages and it allows them to stay connected to the rest of the world.  In short, the mobile cell phone is something that everyone must have.


This being so, the combination of the mobile cell phone and marketing techniques can lead to increased sales and promotion as well as convenience and affordability.  It works so well because of just what it is.  Its a tool for consumers to stay in touch with just what they need and for businesses to provide for that need.


You’re in business to make money, so how can you make the money when the market is slow?  Mobile marketing works well because it allows for the right action at the right time, period.  There is no limit to what this type of marketing can promote or in what format.  


Remember though, its essential that those who plan to take advantage of these dollars to do so in a timely fashion before others get the jump start.


If My Marketing Budget Is Small,

How Can I Make The Money Online


For example, it may not make sense or be necessary to market consistently all the year round.  There are sure to be times when the particular products you promote or sell are not likely to be purchased.  Conversely, there are also times during the year when customers are more likely to be in the market for your product or service?


Schedule your marketing activities to take advantage of these peak times and to avoid what I call the valleys (when no one is in the market for what you’re selling or promoting).  Aim to persuade as many people as possible to buy from you when they’re in the buying mood.


create schedule


For example, have you ever noticed how health clubs market heavily at the beginning of the year into spring?  They know people are more likely to be focused on getting into shape at the beginning of a new year before summer and the swimsuit and beach gear season arrives.  So they spend more of their marketing budget and focus their promotional efforts during these times of year and they maintain a lower profile the rest of the year.


No matter what you’re selling or promoting, ask yourself these questions: What “seasonality” exists in my business?  How can I schedule my marketing to take advantage of it?


Its easy enough when you know when the product or service will be used the most often.


There’s also another aspect of mobile marketing that people who are new to online marketing tend to overlook – websites.


Websites For Mobile Phones


Let people choose to use mobile browsing.  There are some websites that have been optimized for mobile devices,mobile versus desktop but the functionality we know and love from a desktop computer browsing session hasn’t made the cut.  


Make sure you give your users the option to switch back and forth from mobile browsing so they can get back to a more familiar format if they feel confused or limited by their options.


Mobile marketing is gaining in popularity.  More and more people are browsing the net from mobile devices such as smart phones,  but even in the fast-paced marketing world its still a relatively new phenomenon.  


Therefore continue monitoring what works and what doesn’t.  Refine best practices for this exciting new medium, and you’re off to the races with your mobile marketing campaigns.


Leverage Mobile’s Capabilities, 

How To Make Mobile Version Website


Use features specific to mobile phones.  Take advantage of all the great features of today’s mobile phones when thinking of mobile marketing campaigns. For example, you can use GPS to let users check in at your establishment. 


mobile phone features explained


You can offer click-to-call functionality, and provide QR codes that lead to a targeted landing page.  These features make for great mobile marketing because they address the needs of mobile users in a way traditional internet marketing cannot.


When creating a website, create content tailored to smaller screens.  Just like I’ve done with this article, use shorter content that is formatted in bite size chunks is ideal for the mobile experience. 


Be succinct, and utilize bold headings, bullet points, and numbered lists to break up longer paragraphs and make it easy for the reader to find what they need.  The graphic below gives you four key points to get a mobile marketing campaign up and running.


how to mobile marketing campaigns


To get free websites you need look no further than the online company that I’ve been a member of for four years.


You will also get those websites hosted on the internet for you free of charge and you can call them whatever you want to.


a how to for affiliate marketing


There are also lots of great video training courses and lessons and you get a good starter package of ten lessons absolutely free as well.  You will also get great training on how to work as an affiliate that you can use for mobile marketing.  Its well worth a visit to this web page where you can access lots of info by clicking on the headers in the top menu.


To Finish;

Please spare a couple of minutes of your valuable time to leave a comment below with your own thoughts of working from home using mobile devices to earn an income from the internet.  I will reply.


Best wished for your future success.


Robert Allan

Hello I have been an affiliate/internet marketer for many years and I'm very successful at it. If you need any help and pointers to earning an online income from home or to start up your own home-based business then please feel free to read the other articles within this site. I'm sure you will go away with lots of tips and advice that will help you get started. Here is a link to my About Me page - This other link is my profile within the work from home make money online community I am a member of since 2014.


Add a Comment
  1. Hi Robert,

    Mobile phones have taken over the younger generation. Everything done online by a millennial is through their smartphone. 

    I learned a lot from your article. Especially the importance of having a smart phone friendly blog, just like you have done. Great example. All my grandchildren right down to 6 yr olds have smartphones and can teach their parents how to fix a glitch in seconds. 

    The world is living in the high tech age and finding a good company to teach mobile marketing is the difference in making a good income as opposed to creating a ginormous fortune (if that is even a word)

    You say this Wealthy Affiliate will teach me with a free starter kit, does that include building an actual website?

    How far could I go with the free training that is offered at Wealthy affiliate? What if I don’t even know what I want to sell, like products or memberships, is there restrictions I should know about?

    Anyway thank you for your article it was well written and very interesting.


    1. Hello Murray
      Glad you like my article and indeed Mobile phones have taken over a big chunk of the online marketing platforms all over the world.
      This being so it will certainly pay you big time to have a mobile friendly website that downloads at the speed mobile users will expect.
      Wealthy Affiliate will teach you everything you need to know to get a website up and running and marketing online from the comfort of your own home.
      As for selling or promoting products on that website I always advise people to go with what they have some experience and knowledge of.
      This way you will be able to write with some authority and this will come across to the visitors to your site.
      They will realize that here is a person who knows what they’re talking about and they will come to trust what you say.
      Trust is very important when you are working online Murray. No trust, no income.
      I wish you well and you get stuck, you get in touch.
      Onwards to success Murray and have an awesome day.
      Robert Allan

  2. Hi Robert,

    Thanks for the great tips about mobile marketing. I am always making sure that the content I create for my website looks good on my phone as well. Although the vast majority of the visitors to my site do so on a PC, I am noticing that more and more people are visiting from their phone and tablet. Knowing that they do so, I have had to make some tweaks to make sure it is still optimized for visitors. I really got a lot out of this and it gave me a few things to think about. Thanks again! 

    1. Hello Dan and thank you for stopping by my site, and of course for leaving a comment.
      I’m always happy to pass on my tips and advice and I do a lot of research so that the information is bang up-to-date and then the readers can make an informed decision what they want to do.
      Perhaps you can spare the time to read a blog I published recently on website performance and speed.
      There is also a link at the end to test your website for Mobile Browsers.
      I’m sure you will go away with more tips that will help you with your own website.
      here is the link to the blog –

      Please visit again and if you get stuck then by all means drop me a couple of lines and I’ll see what I can do to help.
      Very Best regards.
      Robert Allan

  3. Mobile marketing is now a very effective marketing method, but we have to use the right method for mobile marketing; your post is written to “How To Make Mobile Version Website” is the right way, thank you, I think I will next I will use the method you introduced on my website to do mobile marketing.

    1. Thank you for taking timeout to read my article.
      Compared to marketing online with a desktop mobile marketing is still in its infancy but gaining ground all the time so it would be a foolish online marketer to ignore it.
      So yes please do bear the mobile browsers when you create your next website.
      I wish you much success with it and if you get stuck then be sure to get in touch.
      have a great day.
      Warmest wishes for your online success.
      Robert Allan

  4. Ilaisaane Tuakalau

    I think Mobile marketing is definitely on the rise. Your article is a refreshing piece of information and I have enjoyed reading all the detailed information that you have provided. I currently have a website and would like to optimize it and make it suitable for Mobile or Devise users – and can see that you have given a platform that will help me with that.

    I am also wanting to know, how one can find the marketing ‘peaks’ and ‘valleys’ that you mentioned – for example every country/state/city has a different marketing ‘peak and ‘valley’…would you know of a program or how to obtain that sought of information? I live in New Zealand and I would definitely like to market to other countries at the right ‘peak’ times.

    1. Hi Llaisane and thank you for your visit and comment.
      Yes it would pay marketers to get in on the ground floor of marketing to mobile users.
      Also yes to Wealthy Affiliate as a great platform to learn how to.

      Seasonality in online marketing is the same as it is for the conventional bricks and mortar businesses.
      You only have to walk down the street at different times of the year and you will see shop window displays for that particular time of the year.
      There are other peaks throughout the year such as Back To School, Summer Holidays, which brings in a whole lot of products you can start to promote such as beach wear, camping products, climbing and hiking gear etc. There are also associated products such as luggage which everyone who is going on holiday needs.

      I hope I have given you some ideas and if you put your thinking cap on I’m sure you can come up with plenty more.
      Have a great day over there in New Zealand.
      Robert Allan

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