How To Make Money Online In A Home Business

Updated 21st September 2019


The How To With A Home Business


How to make money in a home business with internet marketing.  Internetthe advantages of the internet marketing from home is quickly becoming one of the most popular home business options available.  Why?  Because the Internet reaches a worldwide audience and is available 24 hours a day, 7 days a week, 52 weeks a year.  


For just this reason alone, more and more people are turning to the Internet to the internet and businessresearch products and services and of course make purchases. As more and more consumers turn to the Internet for these reasons, it is important for home businesses to establish an online presence.  


This is so important because failure to do so may result in their competition (online or off-line) gaining an edge over them in competing for sales.


While it is important for a home business to begin digital marketing campaigns it is also important for these same businesses to realize that basic advertising principles still exist and they cannot neglect these principles.  More importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.


How To Target A Audience


 target audience important


As with any marketing campaign, home business owners should do some market research before they launch their campaign.  Ideally this will mean learning how to conduct and evaluate this type of market research.  The results of this research should determine the basic demographic information for the target audience.  The results should also include information on how to reach this target audience.


how to target an audience for


A home business owner should make every effort to obtain this information.  This initial research for information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach their target audience.  


Know your audience when marketing online folks or you’re marketing to everyone, and not everyone will want whatever you’re selling or promoting.


Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to that target audience.  There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate to. 


Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your website content and the use of more advanced design features such as audio and visual or interactive tools.


How To Build A Website For A

Target Audience – Conservative or Liberal – Young or Old


What is the actual idea behind a website you might ask?  Well first and foremost  a website can greatly contribute to how much money you can make with a home business simply because it can be viewed by the target audience.  Therefore how you build it and how its designed is an important part of starting and building an online business.

target audience age groups


For example – A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics.  This will help to ensure the target audience enjoys the website.


Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.  As you can see from the graph above it will really pay you to take note of the number of people 50 years old and over.  They are a big audience, so it would be foolish to ignore them.


What Is Website Content Management


The content you include on your website should also be managed according to, and take into consideration your target audience.  Consider the examples of a conservative and a liberal audience mentioned above to create a better understanding of how the content on your website can appeal to the right target audience.  


how to write for a target audience


When marketing to a more conservative audience, the content should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience.  You can also focus more on emotion to express viewpoints.


Finally, as I have outlined above.  When a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience.  You may wish to include audio and video clips on your website but these clips should appeal to the target audience.


For example if your website sells or promotes skateboards you might consider incorporating audio clips from today’s young bands as opposed to country music bands or balladeers.  There may be some skateboarders who enjoy country music or a ballad, but in general the more up-to-date music scene will be more closely representative of the skating culture. Keeping simple details such as these in mind is very important for Internet marketing.


To Finish


How Start A Home Business


So people, are you up to the challenge of doing what it takes to achieve your dreams and goals with the right vehicle to get you there?  If so I can definitely point you in the right direction of the right vehicle to put you on the path to Financial Freedom.  Its called Wealthy Affiliate.



Take a looksee through this link click on the menu headers at the create my own website freetop of the page, and you will soon realize what wealthy affiliate can and will do to show you how to start a home business with a free website.  The program will get you up and running with a home business that will earn you a great income from the internet.


Also spare a minute or two to leave a comment below with your own thoughts on starting a home business where you are the boss and call the shots.


I sincerely hope to see you on the inside, and please do get in touch.  I will be more than happy to help keep you on-track.


Onwards and upwards, and please do have an awesome day wherever you are in the world.


My best wishes for your success.


Robert Allan

Hello I have been an affiliate/internet marketer for many years and I'm very successful at it. If you need any help and pointers to earning an online income from home or to start up your own home-based business then please feel free to read the other articles within this site. I'm sure you will go away with lots of tips and advice that will help you get started. Here is a link to my About Me page - This other link is my profile within the work from home make money online community I am a member of since 2014.


Add a Comment
  1. Hello Robert,

    The Internet has made it very easy for anyone to research any product. Many marketers make their money because others are too lazy to look at a computer for the answer.

    You have given an excellent overview of how to locate a target market and why we would be trying to gain customers via the Internet. When we are on the Internet for marketing purposes we all need to know who our target audience is.

    I completely agree with you that the design of your website will partially determine your appeal audience. Thank you for giving such a clear layout as to how to build a home business on the Internet.


    1. Hi Derek
      Yes indeed, no target audience to market to and you have no source of an income.
      Tailor your articles and products directly to the people who are seeking the information and you are on a winner.
      If you don’t you might just as well not publish anything.
      This is always going to be a Must Have when you are involved in marketing online and it doesn’t matter what age group you are trying to sell or promote to.
      You really have to be spot on with your advertising.
      I hope you went away with tips and advice that will stand you in good stead with your own online marketing and please do visit again.
      Warmest regards.
      Robert Allan

  2. Hello Robert,
    This is the best article in my life that shows how to start a business at home and make money online easily.
    It is really an awesome article to me because of the way they want to reach the people it’s totally fantastic.
    I like the way you discuss everything step by step and I learned so many things from this article such as –

    online marketing
    online advertisement
    how to start a home business
    how to build a website
    what is website content management
    how to target audience

    All those things are very important for anyone to make an online passive income. I have been really helped by this article and will recommend it to everyone to read.

    1. Hi Harber
      Glad you found my article full of the information you were seeking.
      I have covered quite a few subjects and each one is just as important as the next one.
      If you read some of my other articles you will go away with even more tips and advice I recommend you follow.
      Onwards to your eventual success Harber.
      Warmest regards.
      Robert Allan

  3. There are some great points in this post. The fine details of internet marketing that come from experience I guess. I have sold on the internet for many years, my products tend to be cross generational in terms of appeal, over the last 6 months I have been attempting to branch out into other forms of on line income. Your information on this post have highlighted a few things that I need to consider moving forward, point number 2. is the toughest one for me at the moment BUT I am hoping to refine and get better at what I do.

    Thank you – Mike

    1. Hello Mike
      Glad you liked the article.
      As I keep saying to my site visitors I do try to give as much relevant information as I possible can so they can go away and make informed decisions.
      So far, so good as they say because i do get a lot of people coming back time and time again.
      Its always a good thing to cater for all age groups and tastes whatever you’re selling or promoting. With your previous experience and knowledge gained from that experience will surely have first hand experience and know you give the audience what they want because if you don’t they will go somewhere else to get it.
      That’s where number two comes in – You have to better understand how to create content that connects benefits to readers needs.
      Once you crack this particular nut you should be able to sell people on any product under the sun.
      I wish you much success in your endevors Mike and if you need any more tips and advice then please do visit again as there are an abundance of both on my site.
      I also publish on a regular basis.
      Have an awesome day Mike.
      Very Best Regards.
      Robert Allan

  4. I have been trying to work successfully from the comfort of my home. As inexperienced as I am, this has proven to be a challenge. Your content has touched on a lot of things that I have been weighing up in my mind. As difficult as it may sound going through each and every line and understanding it makes this a whole lot easier for me. Great stuff looking forward to more content.

    1. Hi Sherman and thank you for your visit.
      It takes a while to grasp the basic fundamentals of working online in marketing.
      If you have access to good training with help and support you should be able to progress.
      With wealthy affiliate you will receive such training and support, not only from the two owners but from the huge amount of members from all over the world.
      There is also a Live Chat function where you can ask questions all day long no matter where in the world you live.
      I’m glad you liked my article as I try to give as much information as possible.
      If you need more tips and advice then please come again and browse through the various categories I have listed just about every aspect of working online and from home.
      OI wish you nothing but success Sherman.
      Best wishes for that success.
      Robert Allan

Leave a Reply

Your email address will not be published. Required fields are marked *