Updated 23rd October 2019
The How To Of Marketing With A Website
Throughout this website I have emphasized the importance of having your own website for business. This is because although there are many different ways to advertise your business on the internet such as:
- Placing banner ads
- An email marketing campaign
- Mention your business on online marketing related forums and message boards
Marketing With A Website
By far the best internet marketing strategy involves creating and advertising with a website to promote your business. To this end you can use your website in a number of ways. Some of these ways include providing more information about your business and the products or services you offer. Letting potential customers know how to reach you and even selling your products and services or promoting other products for online companies via the website.
This article will highlight the advantages of using a website to market your own offline business and/or promoting products or services for other companies. I will outline some of the ways the website can be very useful.
One great advantage to using a website to market on the internet is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the internet when researching products and services, and like to see examples.
Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not advertise online.
Selling Online With A Website – Promoting With A Website
Another advantage to marketing a business with a website is you can use the website to not only market but also sell or promote products directly. Again this can give you an edge over any competition.
Consumers who use the internet to research products and services are often very anxious to make their purchases. They would be more inclined to select someone that offers them the opportunity to purchase products or services online over a retailer or service providers who only allows for purchase in a store or over the phone.
Still another advantage to using a website to market a business is the ability to reach a large, worldwide audience. The internet essentially knows no boundaries and advertising on a website means the owner can reach potential customers around the world instead of being limited to their general location.
[Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area]
Another advantage to using a website to market your business is the internet is available 24/7 around the world. This essentially offers you a storefront which is open 24 hours a day. While your off-line competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day.
This is especially important for reaching potential customers in other time zones and also for reaching customers locally who are simply too busy to shop for the products or services you offer during regular business hours. Many potential customers work long hours and appreciate the ability to research and shop online after hours. The best example of this has got to be Amazon. Look on yourself as a mini version of this online giant and follow their example.
Sell Ad Space Your Website
One final advantage to using a website to market your business is you can actually generate a profit from your website in other ways than through sales. You can also use your website to generate income by selling advertising space to other business owners who are marketing their own products and services on the internet.
However, care should be taken when advertising on your website. First of all you should not sell advertising space to direct competitors. This is important because this may cause you to lose business if potential customers opt to purchase products or services from competitors who advertise on your website. An ideal advertiser is one who offers products and services which do not directly compete with your own products or services but would be of interest to your potential customers. Some website owners use Ad Exchanges to target a specific demographic.
But you should also take care not to place too many advertisements on your website. This is important because too many advertisements may detract from your business and may cause you to lose potential customers.
Extra Income – From Google Adsense
There are lots of ways to earn an extra income from a website and one of the best ways I know of is from Google Adsense. The beauty of this method of advertising is that you don’t actually have to do anything.
Once you apply to Google and are accepted they give you a code to put on your site and Google takes care of the rest. I doubt very much it will make you a millionaire, but you can make a decent income from it, and money is money, Right?
Ok folks I believe I have given you some good ways to generate you an income from having your own website except where can you get one. I assume you have seen the many adverts on television with online companies such as Wix, GoDaddy and quite a few others, but what you need is some information how to go about getting a website up and running.
Make Money Online With A Free Website
There is an online platform I know of that will give you two sites and they will host them on the internet for you as well. You can also call them whatever you want to, and related to your business would be best don’t you think?
This platform will also give you getting started lessons with walk-through step by step video tuition. This is ideal if you’re a complete beginner at creating a website because it will show you what to do and how to do it. There is also a Live Chat function you can use to get an immediate reply to any questions you may have, no matter where in the world you live. You will also have access to a keyword tool you can use to research those all-important search terms that your potential customers will be using to find what they want.
The clincher though is you get all of this for free. All you need to do is signup as a free member and you’re off to the races.
If you want to you can click on this link which will take you to a web page where you can read all about what this platform can, and will do for you to get started creating your own website based business from the comfort of your own home.
There is also a graphic below that gives you some idea just what you will have access to. If you want to signup right away you only have to click on it, fill in some details and then you’re taken straight to the website.
Before you do that though, and if you can spare a couple of minutes please leave a comment below to let me and other readers of this article know your own thoughts on having your own business website. I will reply as I always do to those who take the time.
Onwards to success folks and get in touch with me on the inside. I will be more than happy to help.
My very best regards.