How To Marketing A Website

Updated 23rd October 2019


The How To Of Marketing With A Website


the how to of marketing with a website to create website business


Throughout this website I have emphasized the importance of having your own website for business.  This is because although there are many different ways to advertise your business on the internet such as:


  1. Placing banner ads
  2. An email marketing campaign
  3. Mention your business on online marketing related forums and message boards


Marketing With A Website


By far the best internet marketing strategy involves creating and advertising with a website to promote your business.  To this end you can use your website in a number of ways.  Some of these ways include providing more information about your business and the products or services you offer.  Letting potential customers know how to reach you and even selling your products and services or promoting other products for online companies via the website.


This article will highlight the advantages of using a website to market your own offline business and/or promoting products or services for other companies.  I will outline some of the ways the website can be very useful.


One great advantage to using a website to market on the internet is that you can place descriptions and photos of the products or services your business offers.  This is important because many consumers use the internet when researching products and services, and like to see examples.  


Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not advertise online.


Selling Online With A Website – Promoting With A Website


Another advantage to marketing a business with a website is you can use the website to not only market but also sell or promote products directly.  Again this can give you an edge over any competition.


how promote your website


Consumers who use the internet to research products and services are often very anxious to make their purchases.  They would be more inclined to select someone that offers them the opportunity to purchase products or services online over a retailer or service providers who only allows for purchase in a store or over the phone.


Still another advantage to using a website to market a business is the ability to reach a large, worldwide audience.  The internet essentially knows no boundaries and advertising on a website means the owner can reach potential customers around the world instead of being limited to their general location.


[Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area]


Another advantage to using a website to market your business is the internet isget your business online 24/7 available 24/7 around the world.  This essentially offers you a storefront which is open 24 hours a day.  While your off-line competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day.


target customer service


This is especially important for reaching potential customers in other time zones and also for reaching customers locally who are simply too busy to shop for the  products or services you offer during regular business hours.  Many potential customers work long hours and appreciate the ability to research and shop online after hours.  The best example of this has got to be Amazon.  Look on yourself as a mini version of this online giant and follow their example.


Sell Ad Space Your Website


One final advantage to using a website to market your business is you can actually generate a profitsell ad space your website from your website in other ways than through sales.  You can also use your website to generate income by selling advertising space to other business owners who are marketing their own products and services on the internet.


However, care should be taken when advertising on your website.  First of all you should not sell advertising space to direct competitors.  This is important because this may cause you to lose using ad exchange business if potential customers opt to purchase products or services from competitors who advertise on your website.  An ideal advertiser is one who offers products and services which do not directly compete with your own products or services but would be of interest to your potential customers.  Some website owners use Ad Exchanges to target a specific demographic. 


But you should also take care not to place too many advertisements on your website.  This is important because too many advertisements may detract from your business and may cause you to lose potential customers.


Extra Income – From Google Adsense


There are lots of ways to earn an extra income from a website and one of the best ways I know of is from Google Adsense.  The beauty of this method of advertising is that you don’t actually have to do anything.


Once you apply to Google and are accepted they givegoogle adsense advertising you a code to put on your site and Google takes care of the rest.  I doubt very much it will make you a millionaire, but you can make a decent income from it, and money is money, Right?


Ok folks I believe I have given you some good ways to generate you an income from having your own website except where can you get one.  I assume you have seen the many adverts on television with online companies such as Wix, GoDaddy and quite a few others, but what you need is some information how to go about getting a website up and running.


Make Money Online With A Free Website


There is an online platform I know of that will give you two sites and they will host them on the internet for you as well.  You can also call them whatever you want to, and related to your business would be best don’t you think?


build a website for free


This platform will also give you getting started lessons with walk-through step by step video tuition.  This is ideal if you’re a complete beginner at creating a website because it will show you what to do and how to do it.  There is also a Live Chat function you can use to get an immediate reply to any questions you may have, no matter where in the world you live.  You will also have access to a keyword tool you can use to research those all-important search terms that your potential customers will be using to find what they want.


The clincher though is you get all of this for free. All you need to do is signup as a free member and you’re off to the races.


If you want to you can click on this link which will take you to a web page where you can read all about what this platform can, and will do for you to get started creating your own website based business from the comfort of your own home.


There is also a graphic below that gives you some idea just what you will have access to.  If you want to signup right away you only have to click on it, fill in some details and then you’re taken straight to the website.



Before you do that though, and if you can spare a couple of minutes please leave a comment below to let me and other readers of this article know your own thoughts on having your own business website.  I will reply as I always do to those who take the time.


Onwards to success folks and get in touch with me on the inside.  I will be more than happy to help.


My very best regards.


Robert Allan


Hello I have been an affiliate/internet marketer for many years and I'm very successful at it. If you need any help and pointers to earning an online income from home or to start up your own home-based business then please feel free to read the other articles within this site. I'm sure you will go away with lots of tips and advice that will help you get started. Here is a link to my About Me page - This other link is my profile within the work from home make money online community I am a member of since 2014.


Add a Comment
  1. HI, Robert.  

    There is just no way around it in this modern age of the internet.  If you want to grow any business a website is the way to go.  You have mentioned all kinds of benefits and I think the biggest benefit is the ability to reach around the world like never before.  

    With hundreds of millions of people on the Internet every day, all day, it just seems like a no brainer whether one has a brick and mortar business or a work from home business, a website reaches further than any other thing we can do to grow a business.  I mean, you can be sleeping and still making money.  How cool is that?

    The other best thing about this is that you don’t have to have any experience to do the online portion. With the right training and the application of what we learn, (especially through the platform you have mentioned), there are no limits to the success one can achieve.


    1. Thank you for your visit to my website and for your comment Wayne.
      As I have said throughout my website you must have your own website for your online business activities.
      As you say the internet is available all over the world 24 hours a day so it would be foolish to limit your business to your own country.
      It also doesn’t matter whether you have experience or not as the training program I mentioned and many others will show you what to do and how to do it.
      I wish you much success Wayne.
      Robert Allan

  2. Great post. There’s no doubt you can make money by building a website and start to monetize it. In fact, there are a lot of website builders existing today for that purpose. The thing is that it’s easy to build a website but it’s very hard to make it run like you expected it to be, a money-making machine.

    From there, I agree when you recommend Wealthy Affiliate in this because I am also a member and enjoyed the benefits from the platform to make money and to build my website. So, I can testify it works. Actually, through WA, I was able to see $$$ in my account, which is pretty amazing. 🙂

    1. Hi Mecyll
      Yes indeed, have your own website and you are in control.
      Good to see you are a member of wealthy affiliate as well so you will know how good the program is and how much you get out of it.
      As you say you are making dollars and that’s what its all about when you’re working from home for yourself.
      I wish you much success.
      Have a good one.
      Robert Allan

  3. Thank you for taking the time to clarify how to make extra revenue on your site through selling ad space on my website and on using Adsense.  I think that these two ideas themselves will really help to drive some business to my site.

    Your instructions are very clear and well explained.  Your warnings are very insightful!  I can see myself messing this up without your words of wisdom.  This pairs very well with the Wealthy Affiliates program.  I really look forward to putting your information to good use.

    Thank you for writing such an excellent and informative piece! 

    1. Hello Darlene and a member of Wealthy Affiliate no less.
      Thank you for stopping by and leaving a comment.
      Always happy to point people in the direction of useful tips and advice that I know from personal experience will indeed help them in their own online efforts.
      Glad you found this is so with my article.
      Now you must go and put them into practice as you move forward building your home business.
      I have published over 500 helpful blogs within Wealthy Affiliate as well so have a browse of those and pick out the ones you know will be helpful to you in conjunction with whatever training you are currently taking.
      Onwards and upwards Darlene and never look back.
      Best wishes.
      Robert Allan

  4. Hi Robert,

    Interesting article, for me having a website is a necessity for any business in operation right now.

    There are multiple advantages, including your website being available 24 hours a day, it can be accessed from any location and it ties in with a whole host of other marketing methods like social media, online advertising, banners etc. You’re right having a website is all important, you need a high quality, [professional looking one as well!

    1. Hello Nate
      If I’m not mistaken this is your first visit to my website so thank you for taking the time to do so and for leaving a comment.
      Glad you found my article interesting and hopefully a help to you as well and you went away with a tip or two.
      Yes indeed as I emphasise in this article and throughout my site you really must have a website of your own.
      Also as you say people can access it 24/7 from countries all over the world.
      Where else would you get this type of shopping experience from your own home?
      Of course your website has to be found and for that you have to dig deep and find those all-important keywords that you hope people will be using as their search terms and land on your site.
      Then you have to keep them there instead of clicking away to another site and the only way you are going to do that is to have quality articles that give the users the information they have been looking for.
      Onwards to Success Nate and I do wish you well.
      Warmest Regards.
      Robert Allan

  5. What you say makes perfect sense, Robert.

    Everything is going online nowadays and although I believe that traditional retail and advertising methods will be around for some time yet, anyone who hasn’t yet built an online presence for their business is going to be at a serious disadvantage moving forward.

    Even a ‘bricks and mortar’ business which is not involved in any kind of e-commerce needs to have a website now to get itself noticed, as this is far more effective than simply putting an advert online with a telephone contact or fixed address, etc. 

    Your website is your ‘shop window’ and people don’t actually have to physically pass by to take a look in.

    I wonder how many business owners who buy something online for their business from somewhere like Amazon are realizing that they are missing a trick? Having their own website enables them to have so many more strings to their bow in terms of being able to market other people’s products for a commission (affiliate marketing) in addition to their own, but to take advantage of things like Google AdSense, as you say.

    1. Hi Richard and thank you for dropping by.
      Yes indeed if you have an off-line business it makes all the sense in the world to advertise it with your own website.
      It always amazes me when I go into local stores and ask them for their site URL and they say – What?
      I explain to them that the way forward is to have their own website.
      Quite a few are a wee bit stick-in-the-mud about the whole concept of the internet simply because they don’t understand it.
      This of course is especially so with the older generation shopkeeper.
      I usually give them one of my sites URL and tell them to take a looksee to see what I mean and some do get back to me asking more questions, and I of course look on them as referrals to WA so tell them all the advantages there is if they sign up for the training and the two free websites they will get.
      Thanks again for stopping by Richard and please do visit again.
      I wish you success.
      Robert Allan

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