How To Niche Marketing (tips and advice to follow)

Updated 21st September 2019


Niche Marketing Tips For Affiliates [to ensure success]


So what is a how to for niche marketing?  In fact, what is niche marketing?  Have you ever thought about it?  How would you go about getting started in niche marketing, and what would your niche be?  Do you have any previous experience and/or knowledge about a niche and the products within it? 


I ask because every online marketer worth their salt knows what the most popular niches are.  Would your niche be a well known one like these evergreen ones below?


Weight Loss


Baby Care

Pet Care

Making Money Online


The above are just a few of all the extremely profitable niches with billions of dollars being spent yearly. These huge sums are enough to make many affiliates want to take a bite out of this very big pie.


  • Niche Down


While you can make money in the above mentioned niches, it’s imperative that you niche down to a level that you can compete in.  For example, weight loss is just too competitive.  As an affiliate, you would struggle going up against the big boys who have lots of money to spend on building websites and advertising.


In some cases, it will be next to impossible.  But what if you targeted women’s weight loss? Now the market is smaller, but it’s still too broad.


As I said above  –  Do you have any previous experience and/or knowledge about a niche and the products you could sell or promote in that niche?  If you have then this will stand you in good stead when deciding on a niche. 


This being so, take a look at the graphic below.  It has very good tips and advice you should follow when deciding on what niche would be a good fit for you.


Niche Market Define

Market niches do not exist by themselves, but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them


What if you dig down further and targeted weight loss for women over 40 who have diabetes? Now, you’re talking! This sub-niche will be much more manageable to target, and you’ll be able to find long tail keywords that you can optimize your blog posts for. (Longtail Keywords are great for targeting traffic)


It will be easier to rank for the low hanging fruit keywords, and your marketing efforts will be much more streamlined. The truth of the matter is that the same products that are marketed to the general weight loss crowd will also work with the audience in the sub-niche.


It all comes down to how you slant your content and show that the products will help the reader. If you can do that, your readers will become buyers.


How To Research A Niche


what is niche marketing about


Before even picking a niche, you’ll need to plan your attack by asking yourself these questions:


  1. Is the competition manageable, or is it beyond you?
  2. Are there products to promote?
  3. Will you be able to find places where you can drive traffic from?


All of these are very important questions that you need to ask yourself before diving into a niche. Jumping in blindly will mean wasting time and effort on a niche that’s either unprofitable or too competitive.


unique niche markets defined

what is a niche market definitions – a portion of a market that you have identified as having a unique quality


You’ll also need to search on Google to see what sites show up for the keywords you’re targeting.   You should ask yourself these six questions as well:


  1. Are there any affiliate sites?
  2. How optimized are their sites?
  3. Could you do better than them?
  4. What’s their traffic like?
  5. Are there ads being displayed on their sites?
  6. What products are they promoting?


All these questions are market research that you should be doing before you even get started with your niche sites. By getting answers to them, you’ll be able to formulate a marketing strategy that will give you your best chance at succeeding in the fastest possible time.


for niche marketing

content marketing for niche marketing


  • Your Strategies For Success


Take notes while doing your research for easy reference. Do not rely on your memory. Try to bulk your tasks. For example, when looking for affiliate products to promote, find as many as you can at one time.


a how to of niche marketing strategies

serve niche buyers better than rivals involve concentrated attention on a narrow piece of the total market


If you’re doing keyword research, spend a day or two compiling as many keywords that you could rank for. By batching your tasks, you’ll be much more productive in the long run. Once you get started, you’ll have everything you need at your fingertips.


Study your niche before you start your affiliate marketing in it. The extra time you spend beforehand will give you a much better picture of how to proceed, or if you even should. This is something all experienced affiliates do. Now you know it too. So, do it.  Plan out your own strategy, and follow the aforementioned tips and advice to ensure your success.


The How To Of Content Marketing


I did say above that with niche marketing, and in fact any sort of online marketing comes down to how you slant your content.  This being so lets discuss Content Marketing so that you get the general idea what I’m talking about.  Why?  Simply because, how good or bad your content is will be a deciding factor whether you make a little money, or much, much more.


What is content marketing about, and why content will make or break your affiliate marketing?  My definition is that content marketing is the practice of creating, and sharing content with the goal of building the reputation and visibility of your brand.  This you can do as an affiliate marketer. 


Why is this you might ask?  Well its like this.  Affiliate Marketing and Content Marketing are joined at the hip. If you want to be a good affiliate marketer, you need to publish good content. There’s no other way around that.


Even if you’re using paid advertising, you’ll be trying to get people on your email list. The emails that you send are content. There may be links to your blogs, reviews, etc.


niche marketing explained - content marketing for a niche market

content marketing research – who, where, how, what


The crux of the matter is that most people online come looking for information.  Only a small percentage are ready to buy. This applies to anything from booking hotel rooms in a foreign country to buying a television.


Before the purchase, these potential buyers will do their research online. They’ll want to know if the hotel they’re going to be staying in has all the amenities they need. They will want to know all the specifications for the new television.  They will most probably want to see reviews.


If you have a website that shows up when they search for the hotel reviews and you mention how the proximity of the hotel to the local bars and restaurants is a plus point, or you show all the different activities they can engage in that’s just a stone’s throw away from the hotel – the visitor will read the content on your site eagerly because it pertains to them.


In most cases, they will click on your affiliate links and book the rooms. Now you’d have made an affiliate commission by providing content that the visitor was looking for. That’s how it works.


What Creating Marketing Content Is About


Below are the five pointers to note when creating content. Failure to adhere to the tips below will mean that your content marketing falls flat, and you’ll not see many affiliate sales.


defining content marketing

content marketing goals are to provide the best possible answer to the question the site visitor asked through their search term




Your content must be relevant to the products you’re promoting. If you’re promoting an outdoor grill for BBQs, you may wish to have content on what to look out for when purchasing grills.


Or how to clean grills… or even easy grilling techniques to prevent a mess. Whatever the content may be, it must be relevant.




Your content must be interesting enough to hook the readers and keep them reading to the last word. If your content is dull, the reader will yawn and click off the page. There goes your sale.


Nothing is so bad that it can’t get worse. When visitors leave your site quickly, Google will notice this, and you’ll rank poorly in the search engines because your site has a high bounce rate and is deemed not ‘user-friendly’… So, have interesting content.




Facebook posts on your fan page are content too. So are the videos in your YouTube channel. But here’s what makes them so powerful – the engagement in the comments section.


Look at the comments and engage with your audience. The more you get to know them and respond to them, the more they’ll like and trust you. Engagement counts too.


New & Unique


Your content needs to be new and unique. You’ll have to keep publishing content to stay up-to-date. There’s no point in having a hotel review on your website that’s 8 years old when the hotel has already been torn down to make way for a shopping mall.


Always have a content publishing strategy, and stay relevant with the times.




Whatever content you publish must be reliable too. The term ‘fake news’ is being tossed about everywhere these days. You want content that is trustworthy.


Readers can recognize hype and drivel. So, make your content useful and it will help to sell your affiliate products too.


Stick to the 5 content creation and marketing tips above. Many marketers are so focused on sales, traffic and conversions that they neglect the content… which can make or break them. Don’t make this mistake.


Always remember that content builds relationships. Relationships are built on trust, and trust drives revenue.


The How To On Internet Marketing


For those of you reading this article who don’t have a website to get you started in online marketing I am going to point you in the direction of an online program that I’m a member of.  Its called Wealthy Affiliate and they will give you two websites, host them on the internet for you, and all for free.


Of course there is a whole lot more but if you look at the graphic below to see some of what you will have access to once you become a member.  For further information simply click on this link


the how and what in affiliate marketing

Learn The How To For Affiliate Marketing With A Niche With The Wealthy Affiliate Training Program.


It will take you to the Wealthy Affiliate About Us web page with a menu at the top.  Click on those menu headers and find out how you can get started learning the how to in internet marketing with a niche.  There’s also a whole lot of my articles on internet marketing you can access through this link.


You will also learn all about how to create great marketing content that will enable you to make money from your efforts for many years to come.


After you signup make sure you look me up on the inside, and I, and the million plus members will help you all we can.


Before you do anything else though, if you could leave a comment below it will be very much appreciated.  I will reply as I always do to those who take the time to leave one.


Onwards to success folks and have an awesome day wherever you are in the world.


Best Regards.


Robert Allan

Hello I have been an affiliate/internet marketer for many years and I'm very successful at it. If you need any help and pointers to earning an online income from home or to start up your own home-based business then please feel free to read the other articles within this site. I'm sure you will go away with lots of tips and advice that will help you get started. Here is a link to my About Me page - This other link is my profile within the work from home make money online community I am a member of since 2014.


Add a Comment
  1. Excellent article, thank you!  Niche down is an interesting term I hadn’t heard before, though maybe because I don’t often read a lot of articles on how to choose a niche. Or you invented it.  Which is awesome!  That said, everything you wrote was spot on with regards to content and niches and even your audience.  I especially found the bounce rate explanation useful. Except for purely informational articles a high bounce rate is bad, I believe.  But if you don’t have a call to action (like an affiliate link) most people will bounce after reading the article that had the information they needed, right?  But if you’re promoting a product in that article, a high bounce rate is bad.  Thanks for the in-depth article of niche marketing!  It was very informative!

    1. Hello and thank you for reading my article on Niche Marketing.
      Glad you found the information through the Bounce Rate link informative.
      I actually published a blog within the program I’m a member of –
      with a link to another one called – When is a high bounce rate not a bad bounce rate?

      You should read them as they contain information that will help you understand a bit more about Bounce Rates.
      By the way a high Bounce Rate doesn’t have to be bad.
      Please visit again when I’m sure you will go away with even more tips and good advice that will help you in your own online efforts to make money online.
      Onwards to success., and my warmest wishes for that success.
      Robert Allan

  2. HI! Nice and informative article about niches and how to use them to promote your products or services. 
    I have been in money-make industry a while but only about a month with full intensity, after I found an honest platform where people care for each other and help everyone towards their goals, whatever they are called. I have tried to monitor trends and pick up niches that have very low competition (yet), not a huge amount of traffic (yet) but are coming very popular in the near future. So upon the time when those niches come popular and I have already some content about them, I have some authority to them. I will take a further look at your website, its always nice to meet new people among money-making online industries and read nice article such yours is! 🙂

    1. Hello Jesse
      Glad you liked my article on Niche Marketing.
      Traffic volume will come with time Jesse.
      It takes a steady publication of good content that your website visitors will keep coming back to read and to see what other information you publish that will be of some help to them.
      That is my one main piece of advice to anyone who wants to earn an income from the internet – publish quality content and you will eventually achieve your goal of being financially independent.
      Onwards and upwards Jesse and never look back.
      I wish you much success.
      Robert Allan

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