16th July 2019
Are You On The Right Path To, Earn Money Online?
Think Niches – You Need To Choose A Niche – Because Its The Path to More Profits
The best way make money online, the dream of countless people all over the world. However the reality is something else. Why? Because as business owners we can’t be all things for all customers. I mean it would be fantastic if we could, however, you just can’t meet the needs and wants of everyone, you would run yourself ragged trying.
BUT … that doesn’t mean you throw your hands up in despair and give up on your dream. Stick with me for a few minutes and we’ll go over a few ideas on the best way to make money online that come to mind. See if any of them get your creative juices flowing.
What Is A Niche
Firstly, what is a ‘Niche’ anyway? I mean I’m sure you’ve seen the word flying around the Internet. You’ve seen newsletter articles and email letters from some of the top guru’s now spouting “Niche” as the new “catch” word of the time.
However the term isn’t new. Basically a ‘Niche’ is finding a specific target market and catering to their specific wants and needs.
Let me give you an example…
As a marketing Mentor/Tutor my business is providing a service to people who are trying to earn an income with their own online business from home.
Now obviously the people I mentor have different ideas on what they want to sell or promote so there’s no point in being too specific. Its important to cater to the marketers so what I need to do is break it down into bite size sectors or smaller target markets for them.
I may want to deal specifically to the needs and wants of weight loss and decide to specialize in weight loss marketing for just those people that want to make it their niche.
I could take on the legal sector and specialize in marketing legal practices.
There could be a person who has experience in Real Estate, and wants to market in this niche.
There are countless ways for people to make money online so I have to be versatile, and be able to target my information to a specific area.
Get where I am going here?
I can’t be all things to all home business entrepreneurs out there. So I break the business sector down into target markets and the find the ones that I need to specialize in order to cater to those groups specifically.
What Is Your Target Audience – More Importantly – What Is A Target Audience
Now, you may be thinking ok, that’s good for you being a marketing mentor/tutor, but I’m an affiliate for a program…how does ‘Niche Marketing’ affect me?
Glad you asked
When people first come online with the desire to start some sort of business they can run from home they typically go into the “emarketing” niche and promote products/services with a marketing theme. It makes sense from a marketing point of view, you go where there’s a demand.
However, with demand also comes competition and the ‘Online Marketing’ arena is saturated and highly competitive.
So…what do you do?
Well, what you need to do is sit and think of markets outside of the online marketing arena which could also use your products or services and target your messages specifically to them.
I feel an example coming on here…ok, here’s one for you.
Lets say you’re an affiliate for an auto-responder service.
Its an excellent service because you know that anyone who starts a business online needs an auto-responder. While that’s great, what isn’t so hot is the fact that you’re not the only auto-responder service in cyber-land and they too are targeting the same niche you are.
But…the difference between you and them is this article, and the information it contains. I actually published a similar blog to this article on ‘What Is Niche Marketing’ with the training company I’m a member of. Why not read it and pick up a tip or two.
Niche Marketing Example
See, we all go for the obvious niche or target market when we sign up to an affiliate program. We go after others just like us and market to them. What we fail to do is find the other niches or target markets out there that haven’t heard of an auto-responder and have no idea what it is let alone how much time it can save them.
I am thinking about niches like, oh…perhaps Real Estate Agents.
A few friends are in the market for a new house. Every week they get in the mail (snail mail) the new listing sheets for all the houses listed that week. The idea is that they go through these sheets and see if any of the houses spark their interest and then they have to call their agent and ask to view them.
It was an ok system, but imagine how much time and money a Real Estate Agent could save if they had an auto-responder service?
All they would have to do is create the new listing templates, enter the email address and names of their client base (even that is automated) and blast out the new listings once a week, or more often if they wanted to. No more printing costs and gone are the mailing costs and the time factor you have saved them is PRICELESS!
See the potential here?
Are you beginning to get the idea about finding other market segments (customers) for your products or services?
If you are an affiliate for an auto-responder service you could promote auto-responders to Dentists or Doctors. They send out appointment reminder cards…imagine the savings for them if they had an auto-responder service, not to mention the time savings of having staff to stick labels and post them out??
It is just a matter of seeing what they do and how your service can save them the time and money. AND…the best part about this thinking is that not many take on this sort of business stance.
How To Make Money Online With A – Niche For A Targeted Audience
Now let’s get away from the “online marketing niche” for a second and think of other ways on how to make money with a niche and actually creating profit through niches.
Lets take a look at your hobbies and interests.
Lets say you dabble as a DJ on the weekends as a hobby. With that very hobby you could create profit by creating a little niche site geared towards being a DJ.
Your site could focus on showing someone how to break into the weekend DJ business and provide sites that offer good DJ equipment (that you are affiliated with of course).
The idea about NICHE Marketing is that you DON’T have to stick within the “Online Marketing” niche. You can find a niche based on an affiliate program, a hobby or a special interest.
Some of the top marketers have found other niches like; stop smoking, online dating, model trains, travel, and golf to name but a few.
Don’t limit yourself to the niche of online marketing. Step out and find other market segments that are not being served or where there is limited competition and build your niches around those. It’s like taking a path of least resistance and a path to more profits!
Build Website For Free
Of course for any niche and the products or services within that niche its a great idea to have your own website to promote.
To that end I’m going to point you in the direction of that online training program I published the blog on. You will receive two websites for free. Of course you will have to build them out with content (articles and images) for your niche, but that’s where the training comes in.
It costs nothing to join this program and there are ten free lessons to get you rolling. You can also call those sites whatever you want to, and they’re also hosted for you on the internet at no cost to you.
The 24/7, 365 days a year support is great as well and you also have about a million and a half other members to call on if you ever get stuck.
You can actually stay for as long as you want as a free member and there’s an upgrade on offer to premium membership if you want it. The first month is a steal at $19 and there is a six month membership or you can go yearly at a great discount as well.
Its well worth your while to go and take a look at what you get as a free member or as a premium member.
Just go to this web page and browse through the information. This can be accessed via the headers in the menu at the top of the page.
There is a joining up page there as well or you can simply click on this link and enter your details and that’s you going straight to the platform.
Before you do though, could you leave a comment below and let me and other readers know what you think about working from home online and whether you think its a good idea to get out of the rat race and be your own boss.
When you join please look me up on the inside and I will help you all I can.
Onwards to success folks.
My very best regards.