The Internet And Marketing (what you are missing out on)

Updated 21st September 2019


Marketing Your Business Online Best Way Make To Money Online [maximize your profit margins]


Hi Folks


How to marketing online – Have you never thought about the internet in how to internet in marketingmarketing?  Because if you’re not already marketing online, it’s time to start.  Although there are a few exceptions, just about every business can benefit from online marketing.


There are just so many advantages to this type of marketing in order to maximize your profit margins.  Read on…


First of all, it is extremely affordable to market your business online.  Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of a target audience.


The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising.  Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. 


Most methods of online advertising are also quite affordable, and some of them don’t even have any direct costs.


What Is The Best Way To Make Money Online For Your Business


For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so.  In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. 


Additionally, the costs associated with posting links to your website are incidental.  You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.


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Reaching a large target audience is another very worthwhile reason for marketing your business online.  You may have spent a great deal of time and energy doing market research and determine who your target audience is.  You may have also spent a great deal of time trying to figure out the best way to reach this audience.  This is a very sound marketing principle. 


However as it applies to marketing on local television, radio and print media, it only allows you to reach a limited audience.


Therefore, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world 24/7, 365 days a year.


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This ability to reach customers around the world is another major advantage to marketing your business online.  Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live.  This makes it possible for you to do business with customers around the world.


Likewise the fact that the Internet is available 24 hours a day is also verywork from home and online beneficial to those who choose to market their products or services online.  Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours.  These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours.


Build Your Own Website


However, business owners who have an online presence with their own website are much more convenient because unlike stores and calling centers, the website never closes.  This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.


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If you are a business owner who is reading this article and you do not already have a strong online presence or built your own website, you need to immediately start learning more about the world of Internet marketing.  This is so important, because if your competitors have their own website and are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers.


Before too many of your potential customers become loyal customers of the competition it’s time to start figuring out how you can market your business online and keep up with the competition.  Read on to find out how to.


Learn To Market Online


Internet marketing is not all that complicated but its also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who don’t know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaigns.


How To Online Marketing


So what is the best way to learn internet marketing?  Well fortunately for these business owners there are a variety of options for learning about Internet marketing. These options may include online research, reading published books and studying successful Internet marketing campaigns, or joining an online training program that will show them the ‘How To’.


How To Internet Marketing Strategies


Researching Internet marketing online is one strategy which can be used for learning more about this topic.  This type of research can be very informative and can provide the business owner with a great deal of advice and other information.


However, it can also provide the business owner with a great deal of misinformation.  When researching any subject online it is very important to note that not all of the information available online is accurate.  This may be due to a variety of factors including content which is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated.


how to marketing strategy


This can be frustrating but fortunately business owners can still learn from the Internet.  This just means they should be more cautious about accepting information as being accurate and may wish to verify the information they obtain before implementing an Internet marketing strategy.


Published books are another valuable resource for learning more about Internet marketing.  There are a variety of books available which focus on this subject and provide a wealth of useful information.  When selecting a book for use as research material its important to seek out a book which received independent reviews which were positive.


Its also important to seek out books which were published recently.  This is important because the Internet marketing industry is evolving continuously and a book that was published only a few years ago may be outdated and may lack information on some of the new developments in the industry.  The appeal of using published books to learn about Internet marketing is you can keep the books on hand for easy reference when you launch your Internet marketing campaign.


How To Marketing Campaigns


Business owners can also learn a great deal about Internet marketing simply by studying successful Internet marketing campaigns.  If your business offers products and services in a particular niche consider entering relevant terms in popular search engines and studying the websites of some of the highest ranking businesses.  This can provide you with a great deal of insight into what these business owners are doing and contributing to their success.


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Examining everything from their website design to their search engine optimization strategies and even the content on their website can help you to determine why they are more successful than you.  You should also consider how they are marketing their website which may include banner ads, affiliate marketing programs or other types of advertising.


Armed with this information you can take the opportunity to implement changes to your own website and marketing strategy which may help you to gain a greater degree of success.  Care should be taken to not copy anything directly from your competitors but to rather try to emulate their degree of success in your own way.


Learn About Marketing Online – How To Learn Online Marketing


Finally there are plenty of training platforms where people can learn all there is to know about working online.  This will include but by no means limited to  creating websites, traffic generation, SEO (search engine optimization), keyword research, and a whole lot more.


how to build your business online



One such training platform that I know of is Wealthy Affiliate.  They will give you all the above mentioned functions with step by step video tutorials and online lessons.  They will also give you two free websites and access to a wide variety of tools.  There’s also a Live Chat function where you can ask questions 24/7 no matter where in the world you live.


If you click on this link it will take you to a web page with a menu at the top (see above graphic).  Simply click on those menu headers and read all about what Wealthy Affiliate can, and will do for you to get a business up and running online.


Before you do could you please leave a comment below.  Let me and other readers of this article know your own thoughts on having an online business that you can earn an income from.


Thank you for reading this far and please do have an awesome day.



Robert Allan

Hello I have been an affiliate/internet marketer for many years and I'm very successful at it. If you need any help and pointers to earning an online income from home or to start up your own home-based business then please feel free to read the other articles within this site. I'm sure you will go away with lots of tips and advice that will help you get started. Here is a link to my About Me page - This other link is my profile within the work from home make money online community I am a member of since 2014.


Add a Comment
  1. gartensgalleryPlus

    I really liked how easy it was to read without getting bored. If people have a business already and don’t do internet marketing, I would think they would take this opportunity. With the top set up with all the links, It gives readers every imaginable reason to at least click the link. I don’t remember, did you include home-based businesses for people who can not work for some reason? I was unemployed for 11 years because I could not qualify. I am disabled. But even disabled people can do this. Good job well done. You use very good bait.

  2. I think that was the easiest read I have seen thus far about internet marketing. I think you should for sure get to takers [ people joining] from this post. I love the top with all the possibilities listed and linked.

    1. Hello Laura
      Thank you for taking the time to leave a comment.
      I always appreciate it when people take the time to do so and especially when they are happy with whatever I have published on whatever subject.
      Please do visit again if you are ever stuck for more tips and advice on Internet marketing as I have publish many articles on the subject.
      Have a great day wherever you are.
      My best wishes for your success.
      Robert Allan

    2. Hello and I apologise for the lateness of my reply but been rather busy with a crisis at home.
      Thank you for taking the time to read my article and for your comment.
      Glad you found the article easy to read and you weren’t bored with the content.
      I didn’t include a link for people with disability but as I am disabled as well I do have another site here –

      By all means go and take a look at it and let me know what you think of it.
      If you have any more questions then please do get in touch.
      My very best wishes.
      Robert Allan

  3. Hello Robert, I read your post and I’m glad I did.

    The process involved in making use of the internet as a means of marketing one’s brand is indeed strenuous but the stress can never be compared to the benefits attached to it because it gives access to reaching the whole world if there is serious considerations. Learning to create an online presence through one’s website and giving accurate information to the people through great content is one thing that should be a priority before going deep into marketing one’s brand.

    Also, I found the making research on how to marketing online also very useful as information is the key to success. Altogether, thanks for this beautiful piece. I will bookmark it and read it often to practice the things written.

    1. Hi Roger
      Glad you liked my article on Internet marketing – what you are missing out on.
      I do try to publish really informative articles so that people get the full picture about what they are going to be involved in.
      After they have the information they are seeking then of course its their decision whether to proceed.
      If they do then the benefits of being their own boss are great but it does take some time to achieve success and a lot of work.
      Its good you are going to bookmark the article and perhaps you can pass on the link to people you know who would like to be their own boss as well.
      Onwards to success Roger and have an awesome day.
      Robert Allan

  4. I agree with what you said that it is sometimes good to buy books about online marketing as they can be a good reference that’s handy and can be read anywhere offline. 

    But the thing is, with most books about online marketing, I find them a little bit outdated, maybe about 2 to 3 years behind of what is trending online. So, with that said, I can say using books or reading books is only good for learning the basics and when it comes to learning what works now in online marketing, the best medium is by reading websites or watching videos online.

    Just my two cents.

    1. Hello Gomer and thank you for your visit and your comment.
      I agree with you in that when researching any subject online it is very important to note that not all of the information available online is accurate. And in fact can be very misleading simply because its out of date.
      I also agree that one of the best ways to learn online marketing is to look at other sites and see what makes them successful.
      Also by looking at everything from their website design to their search engine optimization strategies and the content on those successful websites can help you to determine why they are successful.
      I hope you went away with a few tips that will help you in your own online efforts to make money from the net and make sure you come back again as I publish on a regular basis.
      Onwards to success Gomer and have an awesome day wherever you are in the world.
      Best regards.
      Robert Allan

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