Updated 21st September 2019
About The Internet And Marketing
[with tips on how to]
Take a moment to think about how you would really answer this question:
Are You Already Marketing On The Internet?
If given enough thought, just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they have intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. My article will examine some subtle ways business owners may already be marketing their business on the Internet, and achieving some success without even being aware of it.
What Is Online Marketing Strategies
First of all, let me ask you four questions with following answers about marketing strategies you should employ in internet marketing:
1. Do you have a website for your business?
Business owners who answer yes to this question are already marketing their products or services online just by having a website online. Having a live website means there are potential customers out there who can access your website.
You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
2. Do you participate in message boards and include a link to your website?
Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards and newsgroups to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if its in the signature line of their posts.
However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing resulting from message board and newsgroup participation just by doing something they enjoy, and may be doing as a form of leisure activity.
3. Do you include relevant keywords in the content of your website?
Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. This search engine optimization (SEO) tactic does affect their website whether or not they were even aware of the concept of keyword density and how it can help to SEO a website.
Business owners will likely use certain words often depending on the type of products and services they offer just because its natural and logical to do so.
This tendency, however, can result in search engines boosting your website rankings for these particular keywords. Although the concept of SEO is much more involved and complex than simply using keywords frequently, business owners can gain some benefit just by naturally applying relevant keywords to their website.
Here is the link to a blog I published on the subject of SEO, and how you should implement it for your website content.
4. Do you ask for feedback from your customers online?
This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of asking for feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys.
Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
What Is A Marketing Campaign
I have already outlined above several ways in which business owners may already be marketing online, but what about business owners who want to have an increased online presence?
Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. You don’t want to make it hard for yourself so, what is the best way to market a campaign, and how should you go about creating one? Without any previous experience, one of the best ways to market a campaign is to hire someone with experience in Internet marketing to assist you in creating a campaign that is going to be effective for your target audience.
The How To For Internet Marketing
Just like there are no magic weight loss cures or ways to earn money from home without some effort, there is no one simple solution or a how to for success or guarantee for that internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry.
Lets reiterate some of the simplest Internet marketing strategies business owners can implement to promote their business online. Imagine if you will that internet marketing is a tree with many branches with your website being the trunk.
Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are simply websites which provide a forum for Internet users who share a common interest to share information related to a specific subject or just to socialize.
Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote their own website.
Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.
Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer their link in response to questions and comments when doing so is relevant and offers something of value to the online conversation.
However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board.
Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.
What Is Search Engine Optimization For
Another simple, but effective, Internet marketing strategy is to hire someone with search engine optimization experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex.
Understanding the most effective strategies and understanding what search engine optimization is for, and of course how to properly implement those strategies could take years as well as continual education.
The ability to hire someone who is a qualified SEO expert is as simple as knowing how to interview candidates for a job, and select the most qualified one.
Handling your own SEO efforts can be rather difficult, but hiring someone else to take care of this for you is not only easy, but can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic.
This is mainly because Internet users trust search engines to serve the most relevant websites first. The users also typically only visit the best ranking websites when they search using a particular search term (keyword/keyword phrase).
Similarly another simple way to enjoy Internet marketing success is to hire someone to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have difficulty trying to run their business and organize their Internet marketing at the same time.
Outsourcing this work will ease the burden, and will likely produce more favorable results.
What Is The Internet And Marketing About
However if you’re the sort of person who likes to do things for yourself but lack the experience, and/or knowledge about setting up an online presence, then you will probably need some training and guidance to get started.
There are plenty of online training companies you can signup to that will tell you what the internet and marketing is all about but that’s as much as you will get from them until you take out your credit card. Make no mistake folks. You will end up paying through the nose for most of them. To be honest with you I joined a few myself when I first started working online. I can tell you from that first hand experience that the biggest majority are not worth your time, effort or your money.
However I did find a few and picked one that ticked all the boxes, and I’m still with them to this day. Its called Wealthy Affiliate and as soon as you join they will give you two websites for free and host them on the internet free of charge as well.
You will also get the training to get you and your websites up and running with access to step by step online lessons with videos. There is also a Live Chat function where you can drop in and ask questions until the cows come home no matter where in the world you live.
There’s an keyword tool you can use for those all-important keyword search terms, and the 24/7, 365 days a year support is second to none. There is a whole lot more to the program than I could possible write in one article. But if you click on this link it will take you to a web page where you can read all about how Wealthy Affiliate can and will help you get started on the ladder to success.
The graphic below also shows you some of what’s available and there’s a link within it. Click on the Graphic and you are taken to a simple signup form where you enter a few details (definitely no credit card required).
After you join please do get in touch with me and I will be more than happy to help as will the other 1,500,000 plus members.
Ok folks this is about all I have to say in this article. Before you do anything else though could you take a couple of minutes to leave a comment below with your own thoughts on internet marketing as a way to earn extra money.
Onwards to success folks and have an awesome day wherever you live in the world.
My Warmest Regards to you all, and thank you for reading right to the end of my article.