Updated 17th August 2019
How To Write A Review
[with steps, tips and templates]
What Is A Review? Or to be more specific. What is a product review?
The definition Wikipedia gives is –
A product review basically has these functions: To convey to a potential customer what knowledge the author has about a particular product or service, and what the pros and the cons of that product or service are. In doing so, the author should clearly convey the message to the readers that they are familiar with these pros and cons, so that the readers can determine whether or not it’s the right one for them.
This being so I will now give some guidance and tips so that you, the affiliate marketer can write your own product or service review. Please leave a comment below the article with your own thoughts on the subject. I will reply as I always do.
Product Reviews are a superb form of content for affiliate marketers to produce. By design, they offer benefit to a prospect, and they’re also an ideal place to include links to the affiliate product’s sales page.
However, in order to write a review that actually motivates potential buyers to click through to the merchant’s sales pages, there are a few steps you should follow.
Writing Product Reviews
[A 4 step guide]
Step #1 You’re not selling in a review, you’re actually providing information that’s going to solve a problem. Therefore you MUST present the information honestly and accurately. Tell readers what the product is and what it does.
Step #2 Stress benefits. What makes the product different? Who benefits from the product? This is also a great place to tell a story. Talk about a situation where someone used the product and what they gained.
Step #3 Present yourself as an unbiased reviewer. Point out any drawbacks to the product or service you’re reviewing. However, be sure to counter those drawbacks subtly. It’s like when you go to a job interview and they ask you to tell them your weaknesses. You turn them into strengths, right? Do the same with any drawbacks the product might have.
For example, if it’s more expensive than other comparative products, that’s a drawback. But it may also offer more in-depth information and strategies – this would override the obvious drawback.
Step #4 Include the details. Subjective information is great but people also want to know the details. What does it cost? Where can they purchase it? Are there any promotions they should know about that can save them money?
How To Sell Online
(As An Expert)
Tip 1 – Your goal in a review is to pre-sell, but you must pre-sell the product or service in a subtle way. To this end you must take care to watch the language you use, no hype. And make sure to present yourself in a credible manner. After all you want to present yourself as a legitimate expert on your topic.
Tip 2 – If at all possible use the product or service yourself. This might seem like an obvious thing to do, but readers can usually tell if the reviewer has actually used the product or not. Once it becomes apparent to the reader that you’re relying on conjecture and the reviews of others rather than first hand experience, your credibility is lost.
Tip 3 – Consider being honest about the fact that you’re an affiliate for the product. Most people don’t care, and they may respect your honesty. Consider doing a split test for this if you have doubts about this high level of transparency.
Write one review where you tell people you’re an affiliate for the product (towards the end where you provide a link to the sales page). Write another review where you don’t tell your readers you’re an affiliate. Track the results. Authenticity and transparency are more than just the latest internet marketing buzz words.
Tip 4 – Combine reviews of several like products in one article or post. You can be an affiliate for all the products or only some of them, the choice is yours.
Reviews are a great form of content for an affiliate marketer. They provide value and offer all the benefits content offers for business growth and profits.
How To Work Online And At Home
If you follow the steps and take the above tips onboard you wont go far wrong. If you get stuck then by all means get in touch with me through the Contact Form on the right of this page. Better still why not join Wealthy Affiliate and get shown step by step the how to of working online and at home in Affiliate Marketing even if you’re a complete beginner.
You will receive two websites which are hosted for you as well, and all at no cost to you. See some of what’s on offer in the graphic below.
Worth thinking about is it not?
Get off to a flying start today with the first ten lessons (see graphic at the bottom of page, then click on it). And as I said get in touch with me and I will help you all I can. If I’m not around there are almost two million members you can call on for help.
No matter where in the world you live there will always be people on the Live Chat function to help you out day or night, 24/7, 365 days a year. The Help & Support Team are second to none as well.
Onwards to success folks.
My warmest wishes for that success.
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